Spending on PR Software Growing Again, Study Finds [PR Tech Sum]
Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...Read More
$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum No. 16]
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to...Read More
The Most Recommended PR Tech Vendors [PR Tech Sum No. 13]
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...Read More
A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; Propel, Burton-Taylor, Cision, Edelman and Onclusive [PR Tech Sum No. 5]:
Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so...Read More
How Big is the Market for PR Software? Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker [PR Tech Sum No. 2]:
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...Read More
