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Spending on PR Software Growing Again, Study Finds [PR Tech Sum]

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03 May 2022
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Frank Strong, MA, MBA
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Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021   Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up”...
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

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01 Sep 2020
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Frank Strong, MA, MBA
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Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to...
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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

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03 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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A CRM with Real Analytics for Public Relations M&A Report Geoffrey Moore on PR Technology; PR Tech Sum Propel Burton-Taylor Cision Edelman and Onclusive

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

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03 Sep 2019
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Frank Strong, MA, MBA
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Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so...
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The Market Size for PR Software PR Tech Sum Burton-Taylor Cision Muck Rack Critical Mention Talkwalker

How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

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04 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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