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Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum No. 13]

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03 Jun 2020
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Frank Strong, MA, MBA
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Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. For the last...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum No. 10]

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03 Mar 2020
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Frank Strong, MA, MBA
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The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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PR Software Vendors Wrestle with Cybersecurity

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum No. 9]

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04 Feb 2020
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Frank Strong, MA, MBA
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Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....
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Would you Run Your Internal Data Through this Media Monitoring AI

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles [PR Tech Sum No. 7]

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05 Nov 2019
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Frank Strong, MA, MBA
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Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed...
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Popular Posts

Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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18 Apr 2023
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021

Recent Posts

  • Audience identification is the essential first step for all marketing and communications
  • 6 ways millennials are reshaping B2B marketing as they move into leadership roles
  • Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]
  • Youth will be served: 3 Signs B2B needs to revamp social media marketing
  • Startups miss a big opportunity when terms of the deal are not disclosed
  • The type of content B2B buyers say helps vendors win deals [study]
  • How SaaS companies are using case studies to drive results [benchmarks]
  • PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
  • 5 ways for B2B marketing to align with finance brand building
  • 19 B2B marketing statistics to help plan for the remainder of 2023
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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