6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have... Read More
The Complicated Business of Mixing Brand and Politics [Survey]
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands... Read More
Why People Believe Brands Should or Should Not Take a Political Stand
Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good way to include it is as an optional question – with an open-ended comment field... Read More
New Study: Should Brands Take a Public Stand on Politics?
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business... Read More
