The top PR priorities, challenges and opportunities in 2026 [survey]
Building awareness is the top PR priority, the changing media landscape is the biggest challenge and using AI productively represents the best opportunity Cision, a public relations (PR) software vendor, polled 561 communications professionals from the U.S. and UK late...Read More
Big PR firm puts the global value of business reputation at $7 trillion
Prioritizing business reputation can deliver an extra 4.78% in annual shareholder value, study finds “Reputation, which was once a soft PR metric, has become a quantifiable asset class,” according to a new study, The Global Reputation Economy, by Burson. Burson...Read More
7 non-negotiable digital trust signals PR must use in this era of distrust
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be believable – online and off The default reaction of the majority of your target audience is distrust. Survey after survey shows people...Read More
The News May Be Recycling Much of its Content; Implications for PR and Content Marketing
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...Read More
The PR Opportunity for Brands as Publishers Tinker with Journalism
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250....Read More
Content Marketing Consistency: How Often Should You Publish?
How often should a business publish content in order to achieve a level of effectiveness in content marketing? It’s a question I hear a lot and I have two answers: It depends. There are a number of factors on which...Read More
Without Tension, there is No Storytelling
“Your company isn’t just an organization. It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal...Read More
Techniques for getting Leaders Involved in Content Marketing
by Frank Strong Marcus Sheridan wrote an ever green post this week that content marketing success often hinges on management involvement. “If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success...Read More
