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The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

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22 Oct 2020
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Frank Strong, MA, MBA
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Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...
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Content Marketing Consistency

Content Marketing Consistency: How Often Should You Publish?

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31 May 2016
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Frank Strong, MA, MBA
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1 Comment
How often should a business publish content in order to achieve a level of effectiveness in content marketing? It’s a question I hear a lot and I have two answers: It depends. There are a number of factors on which...
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Without Tension there is No Storytelling

Without Tension, there is No Storytelling

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28 Jul 2015
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Frank Strong, MA, MBA
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“Your company isn’t just an organization. It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal...
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Techniques for getting Leaders Involved in Content Marketing

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18 Jan 2013
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Frank Strong, MA, MBA
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4 Comments
by Frank Strong Marcus Sheridan wrote an ever green post this week that content marketing success often hinges on management involvement. “If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success...
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Popular Posts

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12 Jan 2021
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
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18 Apr 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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