The News May Be Recycling Much of its Content; Implications for PR and Content Marketing
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows media relations keeps getting harder, but now there’s a new analysis of content being published...Read More
Content Marketing Consistency: How Often Should You Publish?
How often should a business publish content in order to achieve a level of effectiveness in content marketing? It’s a question I hear a lot and I have two answers: It depends. There are a number of factors on which...Read More
Without Tension, there is No Storytelling
“Your company isn’t just an organization. It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal...Read More
Techniques for getting Leaders Involved in Content Marketing
by Frank Strong Marcus Sheridan wrote an ever green post this week that content marketing success often hinges on management involvement. “If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success...Read More
