The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand
In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience,...Read More
9 Highly Recommended Marketing Podcasts that Stand Up over Time
Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That’s a valuable amount of...Read More
Can you Profit Directly from Content Marketing? Maybe.
Regular readers know I bought into the concept of “content marketing” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing...Read More
![top-15 Takeaways from Killing Marketing [Book Review]](https://www.swordandthescript.com/wp-content/uploads/2017/11/top-15-Takeaways-from-Killing-Marketing-Book-Review-600x500.jpg)
15 Takeaways from Killing Marketing [Book Review]
Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have...Read More
7 Takeaways from Mindful Social Media Marketing [Book Review]
The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review. In some ways, mindfulness is the antithesis of multitasking, though...Read More
8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing
There are a lot of business books that claim to have something for everyone – from beginner to expert. Epic Content Marketing, by Joe Pulizzi, is one of the few that fulfills that promise. Recently I finished his book, and as...Read More
5 Takeaways from the Book Contagious by Jonah Berger [Book Review]
If a brand commissions a man to jump into a pool during the Olympics while wearing little but a tutu will the story go viral? PR stunts like this are just one example of the case studies examined in Jonah...Read More
![3 Takeaways from Maximize Your Social by Neal Schaffer [Book Review]](https://www.swordandthescript.com/wp-content/uploads/2014/03/3-Takeaways-from-Maximize-Your-Social-by-Neal-Schaffer-Book-Review-600x500.jpg)
3 Takeaways from Maximize Your Social by Neal Schaffer [Book Review]
Ever get two birds with one stone? I did this past Monday. Zen Yinger sent me a note on Twitter telling me Neal Schaffer was in town for a book signing at a local Barnes & Noble. I “met”...Read More
![Six Tabbed Pages from Guerrilla Marketing [Tribute and Review]](https://www.swordandthescript.com/wp-content/uploads/2013/10/Six-Tabbed-Pages-from-Guerrilla-Marketing-Tribute-and-Review.jpg)
What is Guerrilla Marketing? Six Tabbed Pages from Jay Conrad Levinson [Tribute and Review]
The copyright in this edition is 1998, but I probably didn’t buy and read the book until 2000 or 2001. It was the 3rd edition of a book first published in 1984. A client of mine had hired the author,...Read More
Book Review: 7 Takeaways from Jay Baer’s YOUtility
Every now and again a book comes along with the potential to change minds. Though I pour through dozens of books every year — often “cheating” by listening to audiobooks on long drives, those that really capture my mind are...Read More
