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The Blurry Edges of PR; Off Script #11 Kevin Hartman of LTPR

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

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02 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. Kevin Hartman is...
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Media Relations Proven Ways to Get More Out of It

Media Relations: Proven Ways to Get More Out of It

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19 Apr 2016
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Frank Strong, MA, MBA
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0 Comment
My little Toyota Corolla didn’t quite roll to the intersection.  It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the...
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11 Shrewd PR and Marketing Predictions You Can Bank On

11 Shrewd PR and Marketing Predictions You Can Bank On

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05 Jan 2016
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Frank Strong, MA, MBA
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2 Comments
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.  Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....
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Would You Outsource Your Native Ads?

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17 Oct 2013
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong Media outlets are hiring writers that are not journalists.  Instead these writers are hired to write advertisements, which are designed to look like news stories, for advertisers. So reported Michael Sebastian in an AdAge article titled: Who’s...
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No PR Does Not Look More Like Advertising

No, PR Does Not Look More Like Advertising

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07 Mar 2013
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Frank Strong, MA, MBA
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3 Comments
PR Daily ran an opinion piece that said, the PR industry today looks an awful lot like advertising. Why does it look like this, according to the author? Because, with social media, blogs and even press releases, PR is going...
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Did the Old Spice Campaign Really Drive Sales

Did the Old Spice Campaign Really Drive Sales?

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20 Oct 2010
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Frank Strong, MA, MBA
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4 Comments
Did Old Spice actually see sales from its viral campaign? In a session at the PRSA International Conference, this question came up during the question and answer period. The answer seems to be: yes. Earlier reports from mainstream media sources, such...
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What Apple’s iPad can Teach PR about Product Launches

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06 Apr 2010
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Frank Strong, MA, MBA
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0 Comment
Apple’s iPad might provide a path for monetization for news on the Web. Or it might replace netbooks. Or it might solve world hunger. Lofty and uncertain goals for sure, but there’s one thing that is certain — it can...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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