The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR
I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. Kevin Hartman is...Read More
Media Relations: Proven Ways to Get More Out of It
My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the...Read More
11 Shrewd PR and Marketing Predictions You Can Bank On
The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Yet, whatever fatigue you might feel towards predictions, brush it off, because there are a handful of gems....Read More
Would You Outsource Your Native Ads?
by Frank Strong Media outlets are hiring writers that are not journalists. Instead these writers are hired to write advertisements, which are designed to look like news stories, for advertisers. So reported Michael Sebastian in an AdAge article titled: Who’s...Read More
No, PR Does Not Look More Like Advertising
PR Daily ran an opinion piece that said, the PR industry today looks an awful lot like advertising. Why does it look like this, according to the author? Because, with social media, blogs and even press releases, PR is going...Read More
Did the Old Spice Campaign Really Drive Sales?
Did Old Spice actually see sales from its viral campaign? In a session at the PRSA International Conference, this question came up during the question and answer period. The answer seems to be: yes. Earlier reports from mainstream media sources, such...Read More
What Apple’s iPad can Teach PR about Product Launches
Apple’s iPad might provide a path for monetization for news on the Web. Or it might replace netbooks. Or it might solve world hunger. Lofty and uncertain goals for sure, but there’s one thing that is certain — it can...Read More
