An easy-to-read review of 17 B2B marketing studies summarizing 2025
Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...Read More
One thing AI can’t truly inform marketing or comms about is human experience
AI cannot understand the human experience of delight, awe, fear, elation, confusion or frustration in any meaningful way I first saw the headline in a marketing newsletter: AI-generated content should be clearly labeled. The headline was based on this finding...Read More
What marketing and comms *really* need to watch how generative AI is changing *behavior*
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe Much of the discussion of generative AI centers on the tactical improvement it can make to marketing...Read More
How B2B marketing can influence the sales team to use its content according to behavioral science
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer If you’ve worked in B2B marketing for...Read More
