Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among...Read More
Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences Trust in business is a currency that brands can’t live without. That’s...Read More
Confusion, Technology and Talent in Marketing; Off Script No. 26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG
I hadn’t met him previously, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he...Read More
What B2B and AdAge Says about Integrated Marketing; Journalism
Journalists don’t read marketers’ press releases and it appears to me as if marketers don’t read journalists’ press releases either. The announcement that BtoB magazine is merging with Advertising Age in 2014 would have slipped by if it weren’t for...Read More
