5 useful benchmarks for guiding how gated content is best used B2B marketing
Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year Netline, which develops marketing software for lead generation, is out with the latest edition of its...Read More
Marketing budgets, as a percentage of revenue, are recovering, CMO survey says
Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. It’s good to see because it’s long overdue....Read More
18 (mostly) B2B marketing and communications statistics that aptly summarize 2024
Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Often, I’ll compile these into cliff...Read More
CX and churn: the struggle to make 10 different channels feel like a single experience
B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following...Read More
7 ideas for building customer references in B2B tech
The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech...Read More
7 ideas that marketers say are working in B2B marketing right now
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current...Read More
The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu, a global creative agency, is out with a new study about B2B buying...Read More
5 creative B2B marketing examples
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough...Read More
25 B2B marketing statistics that sum up 2024 at the half-year mark
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance...Read More
7 ideas explaining why the B2B SaaS sector is sluggish right now
Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In...Read More
