Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs)....Read More
Can B2B Build Credibility with Content Marketing?
Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process One of the occasional critiques of content marketing I hear from PR professionals is...Read More
B2B Sales Cycles are Getting Longer, Study Says
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of...Read More
Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...Read More
What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and...Read More
3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]
One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...Read More
Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define...Read More
5 Proven Ways PR can Develop Client Media References in B2B Organizations
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...Read More
