The 6 Top B2B Content Formats Buyers Find Most Valuable
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging...Read More
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform It’s no secret that media relations gets harder every year....Read More
Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and...Read More
The Powerful Sales Element of Social Proof in Thought Leadership Done Well
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open...Read More
Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26% The next year or so is looking rosy in terms of tech spending. That’s...Read More
The New Normal: Why PR is More Valuable than Ever [Earned Media Summit]
Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling!...Read More
Why “Disruption” is a Terrible Message for Prospects in B2B Marketing
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was...Read More
Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications...Read More
Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in communications is audience identification. Audience identification is the process of understanding an audience – their...Read More
Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs)....Read More
