AI might get you on the short list, but it still takes people to move forward
Survey of B2B buyers, especially those using gen AI to short list software and tech, suggests that as long as people are buying software, it’s also going to take people to sell it “B2B buyers are changing how they...Read More
Engagement and media coverage are the top objectives for B2B events, survey says
B2B marketing is looking to PR to drive media coverage at trade shows, conferences and events; here are some practical ideas to help communicators succeed Customer engagement and PR – coverage – were the top goals for B2B events, according...Read More
The top B2B marketing blog posts that sum up trends from 2025
Budgets, trust and of course, generative AI, top the list of most-read blog posts this year The end of 2025 marks the 16th year this blog has been publishing consistently. It started as a tool for my personal efforts to...Read More
An easy-to-read review of 17 B2B marketing studies summarizing 2025
Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...Read More
Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting The term “economic uncertainty” has been the phrase of the year for the last several. A...Read More
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task “What a brand says, and what others say about it, are two different things.” That’s according to a new study titled...Read More
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
How many touches or interactions does it take to attract and close B2B prospects?
Surveys say from start to finish, B2B prospects require a dozen touches or more, but behavioral data finds it may require hundreds of interactions “Hidden buyers” is a buzzy new term floating around B2B circles. It conveys the idea that...Read More
Analysts say B2B prospects form preferences earlier and avoid sales conversations later
Forrester survey finds 92% of B2B prospects start evaluation solutions with one vendor in mind; 41% have a single preference; Gartner says 61% B2B buyers want to avoid talking to sales Technology is changing buying behavior, but that’s not the...Read More
B2B tech vendors that hide pricing may never make a prospect’s short list
Generative AI provides succinct product comparisons for B2B buyers, including pricing; vendors who choose to omit pricing information risk never even being considered for the short list A few months back, a session at a conference on generative AI caught...Read More
