Marketing Curiosity: The Cliff Notes to 5 Recent Surveys
Curiosity is an attribute that serves marketers well. Beyond understanding that something works, curiosity leads us to strive to understand why something works. I often the find the catalyst for curiosity comes in the form of a hunch, experience or intuition. ...Read More
The Most Popular Day for B2B Webinars and other Best Practices
An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes....Read More
Survey Finds Tough Grades on B2B Content Marketing
If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort...Read More
B2B Solved the Biggest Content Marketing Challenge Yesterday
Sometimes the answers are hidden in plain sight. Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge...Read More
B2B Customers Want Thought Leadership
Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase –...Read More
Infographic: B2B Marketing Budgets Focus on Content, Digital
More than half of B2B marketers are experiencing moderately larger budgets this year over a last, according to an infographic published by Advertising Age at the beginning of the year. The publication conducts and annual survey of brands and budgets....Read More
What B2B and AdAge Says about Integrated Marketing; Journalism
Journalists don’t read marketers’ press releases and it appears to me as if marketers don’t read journalists’ press releases either. The announcement that BtoB magazine is merging with Advertising Age in 2014 would have slipped by if it weren’t for...Read More
