![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper...Read More
Audio Branding, Sonic Logos and the Emergence of Sound in Marketing
Sound has a powerful emotional connection; think for a minute what is triggered in our minds when we hear: a heartbeat, a doorbell, a phone’s ring, a car horn, a lawnmower, a dog’s bark, a baby’s cry, or Christmas carols....Read More
