How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]
Agile marketing is not a marketing strategy but rather a management technique for executing a marketing strategy — getting the right priorities done. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly...Read More
Top Marketer: The Art and Science of a CMO [UML]
IBM recently named Michelle Peluso as VP and CMO for the company. According to Adweek the title is brand new to IBM and signifies the growing importance of marketing in the company. The same article also reported, “Peluso will report...Read More
Art or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides. That might lead us to believe we could figure out...Read More
