Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect Close to half (44%) of reporters surveyed have a negative perception...Read More
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task “What a brand says, and what others say about it, are two different things.” That’s according to a new study titled...Read More
Essential generative AI customizations PR should make to their tools
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear More than three-quarters (77%)...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
Unpacking communicators’ predictions for generative AI with the Stories and Strategies podcast
Will generative AI be an ally or nemesis for marketing and PR professionals in 2025? Doug Downs, the host of the Stories and Strategies podcast recently had me on to discuss the annual predictions compilation we posted in December. The...Read More
Machina or ex-machina: ~40 marketing and comms predictions for 2025
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I received this year, I had a simple observation: I disagreed with a...Read More
New products and problems across PR software land [PR Tech Sum No. 60]
Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how...Read More
A look at Edelman’s report on generative AI for PR, marketing and comms
The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry....Read More
Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much was apparent...Read More
Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years...Read More
