Personal Injury Lawyer Schools Marketers on Viral Marketing
Every marketer wants to go “viral” – the enduring mission to be the next Old Spice, the next Dollar Shave Club, or Oreo. Oreo in particular, is especially compelling because it segues to disruptive thinking, lawyers and the notion of...Read More
Seven First-Ever and Historic Marketing Promotions
by Frank Strong When I was a kid growing up, my parents opened up a boutique antique shop as a hobby. A middle class family with two-working parents, they dabbled mostly, trying to learn the ins and outs of a...Read More
Would You Outsource Your Native Ads?
by Frank Strong Media outlets are hiring writers that are not journalists. Instead these writers are hired to write advertisements, which are designed to look like news stories, for advertisers. So reported Michael Sebastian in an AdAge article titled: Who’s...Read More
Big Ad Spend Listers and No Shows on Brand Power Lists
by Frank Strong Advertising Age released an infographic this week showcasing the America’s 25 biggest advertisers and the first thing I noticed was which brands were not on the list. For example, where is Coca-Cola? This legendary software maker — the...Read More
No, PR Does Not Look More Like Advertising
PR Daily ran an opinion piece that said, the PR industry today looks an awful lot like advertising. Why does it look like this, according to the author? Because, with social media, blogs and even press releases, PR is going...Read More
Native Advertising’s Google Problem
by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are still arguably the single most important factor in PageRank and therefore search results. The post was widely...Read More
T-Mobile: Positioning in Action
by Frank Strong Research in Motion did it right. Tivo did it wrong. Steve Cheney called it a $15 billion dollar difference in an excellent post on the Business Insider. He wrote, “Describing your product as ‘new’ and ‘never been...Read More
Ally Bank’s Excellent Advertising Campaign
by Frank Strong Ally Bank’s current TV advertising campaign is one of the best I’ve seen in a while. The message is clear, the timing couldn’t be better and it is both entertaining and humorous. It prompted me to go...Read More
Unlike Advertising, PR is about Trust
by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary, Clemons argues, “The problem is not the medium, the problem is the message, and the...Read More
