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The Statistics, Effectiveness and Politics of Super Bowl Commercials

The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

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01 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a mix of key issues facing marketing such as creativity, budgets and ROI. That’s the theme...
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3 Studies Demonstrate How Earned Media Drives Behavior and Credibility Executives that Understand PR Tend to Value it More

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility [UML]

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17 Aug 2019
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Frank Strong, MA, MBA
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One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a...
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Statistics Advertising and Silence Summing up that Super Big Game [UML]

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

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02 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in...
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Build an Audience or Buy One This Startup Just Bought a Media Publication

Build or Buy an Audience? This Startup Intends to Buy a Media Publication

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31 Jul 2018
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Frank Strong, MA, MBA
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0 Comment
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate...
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The Dark and Twisted Side of Automation in Advertising

The Dark and Twisted Side of Automation in Advertising

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25 Jul 2017
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Frank Strong, MA, MBA
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0 Comment
They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The...
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Trust and the Unlikely Reinvention of Advertising [UML]

Trust and the Unlikely Reinvention of Advertising [UML]

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01 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. While that maxim...
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Marketing Spend What Would You Do with an Extra $5 Million

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

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18 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half.   Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast...
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Old Marketing Tools with Novel New Twists [UML]

The Old “New Media” and Marketing Tools with Novel Twists [UML]

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11 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.  Digiday says the Times is “trying to disrupt the news” but in reality, the paper...
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Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

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15 Oct 2016
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Frank Strong, MA, MBA
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0 Comment
The copy I bought of David Ogilvy’s “Confessions of an Advertising Man” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little...
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Is Content Marketing Better than Advertising

Is Content Marketing Better than Advertising?

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10 May 2016
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Frank Strong, MA, MBA
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0 Comment
Is content marketing better than advertising?   Brands are favoring content over ads, according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others: “Click-through rates on banner ads have already hit rock bottom,...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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