The Media Relations Struggle is Real; Experts Describe What it May Mean for PR
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...Read More
The 5 Stages of Content Marketing Grief
The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Why? Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one...Read More
The Soft and Subtle PR Pitch of Content Marketing
He just started writing reporters one day. It was a time before blog comments, and tweets, and Facebook updates; he sent his thoughts by email. It wasn’t a pitch. It wasn’t a call to action. It was a note. Just...Read More
The Checkout Line Speaks to Content Marketing
by Frank Strong Have you been shopping lately? I mean shopping by visiting a bona fide retail store and standing in a check out line. Recently I stopped in a several stores after being on a trip for two weeks...Read More
When PR pros get pitches
If there’s a unique aspect to what social media has changed, it’s that PR pros sometimes find themselves getting a taste of their own handy work: pitches. I get a lot of these at work – usually young PR pros...Read More
Social media is making marketing more like PR (Part I of III)
by Frank Strong Note: Previously I have written that marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts. * * * The lines between public relations and marketing have burred, yet this convergence...Read More
5 Old School Tips for Relating to the Media
The other day I sent a note to some trusted members of my professional network to the effect that a reporter at a reputable business publication was seeking sources for a story I couldn’t help with. The message prompted one...Read More
Marketing Increasingly Looks more like PR
“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph Schumpeter which describes “the process of transformation that accompanies radical innovation.” Defren continued that marketing is the “umbrella under...Read More
