PR | Marketing | Social Media - Sword and the Script Media -

by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his...

A Forgotten, but Useful, Marketing Tactic

13 Feb 2009

Frank Strong, MA, MBA

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by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal...

Marketing in a Recession

06 Feb 2009

Frank Strong, MA, MBA

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by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is...

The Pepsi Challenge

05 Feb 2009

Frank Strong, MA, MBA

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by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be...