PR | Marketing | Social Media - Sword and the Script Media -

Misunderstood. That was Howard Stern’s pitch in a movie aimed at reinventing himself. But as far as celebrity PR makeovers go, a handful of hip-hop artists are...

PR: getting slammed for taking a stand

31 Oct 2009

Frank Strong, MA, MBA

1 Comment

by Frank Strong PC Magazine takes Novell to task over it’s blog post on LA’s decision to replace Novell’s GroupWise e-mail product with Google Apps....

How a Brilliant and Creative PR Idea can Flop [Case Study]

30 Oct 2009

Frank Strong, MA, MBA

2 Comments

Good creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009,...

PR Lesson: A Picture’s Worth a Thousand Words

21 Oct 2009

Frank Strong, MA, MBA

0 Comment

by Frank Strong The White House’s communications staff has taken a beating over its move to attack Fox News. While it probably wasn’t smart, I’ve heard some...

Changing Names: An Unnecessary Risk in Rebranding

11 Oct 2009

Frank Strong, MA, MBA

1 Comment

by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability...

Four Must Read Resources for PR Pros

02 Oct 2009

Frank Strong, MA, MBA

0 Comment

by Frank Strong There’s no shortage of information for public relations professional on the Web, but time is always short. To that end, the key...

U2, Bono and Cause-Related Marketing

30 Sep 2009

Frank Strong, MA, MBA

0 Comment

American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed...

https://www.swordandthescript.com/2009/09/unconventionally-creative-a-non-pr-pr-case-study/

Unconventionally Creative: An Un-PR Case Study

23 Sep 2009

Frank Strong, MA, MBA

1 Comment

Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after...

WSJ’s New Business Model: Write Once, Charge Three Times

17 Sep 2009

Frank Strong, MA, MBA

0 Comment

Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader...