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Social Media Sideshow: One Person, Two Accounts, all Anonymous

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07 Jul 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong The writing came from two different handles, but the both had a similar ring: negative and off topic. A community bulletin board, started...
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When Viral Marketing Can Work-jpg

When Viral Marketing Can Work

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03 Jul 2009
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Frank Strong, MA, MBA
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4 Comments
Viral campaigns can be alluring for marketers. For example, the idea that a clever marketing video, will grow on its own and yield high volumes...
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PR and Surveys Dangerous News

PR and Surveys: Dangerous News?

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29 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
  Sometimes surveys deserve flack and sometimes they earn headlines. Credant Technologies, an IT security company got the former out of a survey they issued last week. Erik...
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Proven Advice for Effective Corporate Blogs

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24 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Blogging has become an essential piece of the marketing portfolio. Previously, marketing departments had two options for their marketing communications program component – either...
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Corporate Social Media Strategy Framework

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20 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong I’ve been contemplating a framework for a corporate strategy that includes social media, because I think creating an integrated and cohesive social media effort is a...
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Tips for Marketing for Learning About Social Media

Tips for Marketing for Learning About Social Media

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20 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
No doubt social media is taking the marketing world by storm and there’s no shortage of reading material to help marketers get up to speed quickly. While reading is...
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https://www.swordandthescript.com/2009/06/creative-pr-ideas-contests/

Creative PR Ideas for Contests

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19 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
Contests can be among the most creative PR ideas – and contests can drive great coverage. Two such ideas that crossed my radar this week...
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Small Business with Fundamental Smart Marketing

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18 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like...
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Ally Bank’s Excellent Advertising Campaign

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17 Jun 2009
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Ally Bank’s current TV advertising campaign is one of the best I’ve seen in a while. The message is clear, the timing...
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PR Framework for Negative News

PR Framework for Negative News

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16 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
A discussion on LinkedIn that I started about PR strategies for dealing with a difficult blogger has reminded me of the three basic choices in crisis communications a former...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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