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American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed...

https://www.swordandthescript.com/2009/09/unconventionally-creative-a-non-pr-pr-case-study/

Unconventionally Creative: An Un-PR Case Study

23 Sep 2009

Frank Strong, MA, MBA

1 Comment

Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after...

WSJ’s New Business Model: Write Once, Charge Three Times

17 Sep 2009

Frank Strong, MA, MBA

0 Comment

Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader...

Seven Creative PR Ideas

09 Sep 2009

Frank Strong, MA, MBA

5 Comments

Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative...

Relating to Bloggers vs. Relating to Media

06 Sep 2009

Frank Strong, MA, MBA

0 Comment

by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct....

Brody PR: No Wonder the PR Industry gets a Bad Rap

20 Aug 2009

Frank Strong, MA, MBA

7 Comments

by Frank Strong Today’s events reminded me of how cruel kids can be when laughing at the clumsy one who tripped over an untied shoelace...

The Paradox of Media Relations

16 Aug 2009

Frank Strong, MA, MBA

0 Comment

External benchmarks can provide a fresh perspective for improvement — soaking up best practices from one industry and applying them to another. Few things give me...