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WSJ’s New Business Model: Write Once, Charge Three Times

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17 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader...
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Seven Creative Social Media & PR Ideas

7 Creative Social Media and PR Ideas

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11 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike...
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Seven-creative-PR-ideas

Seven Creative PR Ideas

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09 Sep 2009
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Frank Strong, MA, MBA
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5 Comments
Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative...
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Relating to Bloggers vs. Relating to Media

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06 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct....
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Social Media: A Question of Credibility

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26 Aug 2009
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong The comments were caustic. The sort of knock-down, drag-out online fights that resulted in exchanges lasting for days.  These things were said...
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Brody PR: No Wonder the PR Industry gets a Bad Rap

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20 Aug 2009
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Frank Strong, MA, MBA
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7 Comments
by Frank Strong Today’s events reminded me of how cruel kids can be when laughing at the clumsy one who tripped over an untied shoelace...
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The Paradox of Media Relations

The Paradox of Media Relations

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16 Aug 2009
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Frank Strong, MA, MBA
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0 Comment
External benchmarks can provide a fresh perspective for improvement — soaking up best practices from one industry and applying them to another. Few things give me...
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Twitter Users are Old; Print Newspaper Readers are Young

Twitter Users are Old; Print Newspaper Readers are Young

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12 Aug 2009
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Frank Strong, MA, MBA
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0 Comment
Conventional wisdom might say social media is for the young and print newspapers are for the old, but a series of recent data points actually...
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Traditional vs. Social Media; Just Another Channel for PR

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09 Aug 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which...
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The Folly of Public Relations Measurement

The Folly of Public Relations Measurement

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05 Aug 2009
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Frank Strong, MA, MBA
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11 Comments
Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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