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Intensify or Downplay The Hugh Rank Schema of PR

Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976. His work, as...

Are Exclusives still an Effective PR tactic?

03 Dec 2009

Frank Strong, MA, MBA

2 Comments

The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a...

Google Isn’t Sure What PR is…and Thinks Public Relations has Issues

20 Nov 2009

Frank Strong, MA, MBA

0 Comment

This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR,...

Hypothetically What If Questions Lead to Bad News

Hypothetically, “What If” Questions in PR Lead to Bad News

18 Nov 2009

Frank Strong, MA, MBA

0 Comment

Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for...

The Tao of Hip Hop’s PR Revival

17 Nov 2009

Frank Strong, MA, MBA

1 Comment

Misunderstood. That was Howard Stern’s pitch in a movie aimed at reinventing himself. But as far as celebrity PR makeovers go, a handful of hip-hop artists are...

PR: getting slammed for taking a stand

31 Oct 2009

Frank Strong, MA, MBA

1 Comment

by Frank Strong PC Magazine takes Novell to task over it’s blog post on LA’s decision to replace Novell’s GroupWise e-mail product with Google Apps....

How a Brilliant and Creative PR Idea can Flop [Case Study]

30 Oct 2009

Frank Strong, MA, MBA

2 Comments

Good creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009,...

PR Lesson: A Picture’s Worth a Thousand Words

21 Oct 2009

Frank Strong, MA, MBA

0 Comment

by Frank Strong The White House’s communications staff has taken a beating over its move to attack Fox News. While it probably wasn’t smart, I’ve heard some...