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Sometimes surveys deserve flack and sometimes they earn headlines. Credant Technologies, an IT security company got the former out of a survey they issued last week. Erik...

https://www.swordandthescript.com/2009/06/creative-pr-ideas-contests/

Creative PR Ideas for Contests

19 Jun 2009

Frank Strong, MA, MBA

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Contests can be among the most creative PR ideas – and contests can drive great coverage. Two such ideas that crossed my radar this week...

Small Business with Fundamental Smart Marketing

18 Jun 2009

Frank Strong, MA, MBA

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by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like...

Ally Bank’s Excellent Advertising Campaign

17 Jun 2009

Frank Strong, MA, MBA

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by Frank Strong Ally Bank’s current TV advertising campaign is one of the best I’ve seen in a while. The message is clear, the timing...

PR Framework for Negative News

16 Jun 2009

Frank Strong, MA, MBA

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A discussion on LinkedIn that I started about PR strategies for dealing with a difficult blogger has reminded me of the three basic choices in crisis communications a former...

7 PR Strategies for Dealing with a Negative Blogger

11 Jun 2009

Frank Strong, MA, MBA

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By all indications, we were having a successful technology product launch. We had pre-briefed select media, analysts and influential bloggers and publicly announced an innovative...