PR | Marketing | Social Media - Sword and the Script Media -

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according...

More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]

11 Apr 2023

Frank Strong, MA, MBA

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PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should...

Podcast: How AI and ChatGPT are Transforming Public Relations

04 Apr 2023

Frank Strong, MA, MBA

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Fusion PR President Bob Geller recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the...

For comms pros, Silicon Valley Bank is a reminder that trust is currency

21 Mar 2023

Frank Strong, MA, MBA

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Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not...

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

14 Mar 2023

Frank Strong, MA, MBA

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Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to...

Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]

07 Mar 2023

Frank Strong, MA, MBA

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This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from...

6 Common Public Relations Mistakes That Companies Make [Guest Post]

28 Feb 2023

Frank Strong, MA, MBA

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Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the...