PR | Marketing | Social Media - Sword and the Script Media -

I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been...

Google is Killing FeedBurner Email; Here are 4 Alternatives

22 Jun 2021

Frank Strong, MA, MBA

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Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any...

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

15 Jun 2021

Frank Strong, MA, MBA

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If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in...

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

08 Jun 2021

Frank Strong, MA, MBA

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A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline...

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

25 May 2021

Frank Strong, MA, MBA

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Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering...

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

18 May 2021

Frank Strong, MA, MBA

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One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights...

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

11 May 2021

Frank Strong, MA, MBA

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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big...

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey

07 May 2021

Frank Strong, MA, MBA

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This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards We know...

Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

04 May 2021

Frank Strong, MA, MBA

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Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly...