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The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the...

The Enduring Characteristics of Winning B2B Content Marketing Programs

08 Oct 2020

Frank Strong, MA, MBA

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Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing...

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

06 Oct 2020

Frank Strong, MA, MBA

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SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it...

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

03 Oct 2020

Frank Strong, MA, MBA

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The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing...

Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

01 Oct 2020

Frank Strong, MA, MBA

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Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon...

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

29 Sep 2020

Frank Strong, MA, MBA

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Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to...