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Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the...

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

03 Sep 2019

Frank Strong

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Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped...

All Marketing is NOT Content Marketing

27 Aug 2019

Frank Strong

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Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid...

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

20 Aug 2019

Frank Strong

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In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting....

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

17 Aug 2019

Frank Strong

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One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I...

The Making of Cision A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

13 Aug 2019

Frank Strong

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In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list...

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

06 Aug 2019

Frank Strong

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There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to...

Martech is NOT Marketing; Long Live Marketing

30 Jul 2019

Frank Strong

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Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not...

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

23 Jul 2019

Frank Strong

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Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a...

The Benefit of Calculated in Risk in Public Relations

The Benefit of Calculated Risk in Public Relations

16 Jul 2019

Frank Strong

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There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process...

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6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

All Marketing is NOT Content Marketing

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Martech is NOT Marketing; Long Live Marketing

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

The Benefit of Calculated Risk in Public Relations

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