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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

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13 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the...
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The Enduring Characteristics of Winning B2B Content Marketing Programs

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08 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing...
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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06 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it...
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

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03 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon...
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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

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29 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to...
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B2B Sales Cycles are Getting Longer, Study Says

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24 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives....
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B2B Marketers Focused on Long Term Tend to Outperform the Competition

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17 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come...
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The Meaning of Staying “On Message”

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15 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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