PR | Marketing | Social Media - Sword and the Script Media -

Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but...

15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

29 Mar 2022

Frank Strong, MA, MBA

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The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is...

Communications Influence with C-Suite Grows [Gartner Survey]

22 Mar 2022

Frank Strong, MA, MBA

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Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts...

truescope opens a U.S. office in New York

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

15 Mar 2022

Frank Strong, MA, MBA

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Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at...

9 Corporate Characteristics to Look for When Buying Public Relations Software

08 Mar 2022

Frank Strong, MA, MBA

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The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I...

Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

01 Mar 2022

Frank Strong, MA, MBA

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Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S....

Stop Smearing Goldfish: That Attention Span Statistic is Dubious

22 Feb 2022

Frank Strong, MA, MBA

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In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well That goldfish statistic just won’t die. The statistic...