PR | Marketing | Social Media - Sword and the Script Media -

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has...

B2B Marketing Statistics and Notes from 7 Recent Reports

19 Jul 2022

Frank Strong, MA, MBA

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Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...

The Top Complaints B2B Sales and Marketing Have about Each Other

12 Jul 2022

Frank Strong, MA, MBA

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Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part...

What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

05 Jul 2022

Frank Strong, MA, MBA

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The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost...

3 Simple Tips for Getting Better Coverage of Your Surveys

28 Jun 2022

Frank Strong, MA, MBA

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The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I...

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

21 Jun 2022

Frank Strong, MA, MBA

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Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the...

Is Video Worth the Cost in B2B Marketing?

14 Jun 2022

Frank Strong, MA, MBA

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93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and...

After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

07 Jun 2022

Frank Strong, MA, MBA

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Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course...

Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

04 Jun 2022

Frank Strong, MA, MBA

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It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the...

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

17 May 2022

Frank Strong, MA, MBA

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Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence...