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Why Now Is the Time to Invest in Earned Media [Guest Post]

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26 Jul 2022
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Frank Strong, MA, MBA
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In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has...
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B2B Marketing Statistics and Notes from 7 Recent Reports

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19 Jul 2022
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Frank Strong, MA, MBA
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Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...
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The Top Complaints B2B Sales and Marketing Have about Each Other

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12 Jul 2022
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Frank Strong, MA, MBA
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Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part...
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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

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05 Jul 2022
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Frank Strong, MA, MBA
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0 Comment
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost...
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3 Simple Tips for Getting Better Coverage of Your Surveys

3 Simple Tips for Getting Better Coverage of Your Surveys

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28 Jun 2022
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Frank Strong, MA, MBA
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The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I...
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marketing in a recession

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

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21 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the...
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Is Video Worth the Cost in B2B Marketing

Is Video Worth the Cost in B2B Marketing?

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14 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and...
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

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07 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course...
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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

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04 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the...
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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

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17 May 2022
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Frank Strong, MA, MBA
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0 Comment
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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