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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

18 Dec 2018

A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can...

26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

11 Dec 2018

Frank Strong

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Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what...

18 Statistics that Read Like a Meta Description for the Year 2018 in Marketing and PR

18 Marketing and PR Statistics that Read Like a Meta Description for the Year 2018

04 Dec 2018

Frank Strong

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Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results...

Cut Through the Noise by Listening to Customers; Off Script No 34 Mike Mitchell of Listen360

Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360

27 Nov 2018

Frank Strong

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He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June...

Why People Believe Brands Should or Should Not Take a Political Stand

13 Nov 2018

Frank Strong

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Why? It’s a good question to pose in surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, a good...

New Study: Should Brands Take a Public Stand on Politics?

30 Oct 2018

Frank Strong

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It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a...

5 Important Planning Considerations from a B2B Content Marketing Study

23 Oct 2018

Frank Strong

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B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is...