Recent Posts

• 3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing
• New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes
• 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]
• Borrowed Time for the AOR and the Impact of the Big 4 on Marketing and PR Agencies; Off Script No. 43: Chris Forhan of Bytelion
• xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]
• Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]
• 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing
• A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive
• All Marketing is NOT Content Marketing
• Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM