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Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago...

Is PR Sending More Pitches During COVID-19? [PR Tech Sum]

05 May 2020

Frank Strong, MA, MBA

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Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May....

2020 Public Relations Salary Survey: How Much Money do PRs Pros Make?

28 Apr 2020

Frank Strong, MA, MBA

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The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corp comm roles at $145,500 and lower for...

45+ Places to Find Communications and Public Relations Jobs

21 Apr 2020

Frank Strong, MA, MBA

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Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published...

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

18 Apr 2020

Frank Strong, MA, MBA

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There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content...

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

14 Apr 2020

Frank Strong, MA, MBA

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A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content...

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

11 Apr 2020

Frank Strong, MA, MBA

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You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to...

Just Launched: A New Podcast about Military Veterans in Business

09 Apr 2020

Frank Strong, MA, MBA

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Is now a good time to launch a podcast? I’ve seen commentary that says it’s a great time because everyone is stuck at home and...

What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]

07 Apr 2020

Frank Strong, MA, MBA

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Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I...