PR | Marketing | Social Media - Sword and the Script Media -

Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch...

B2B Sales Cycles Get Longer and Involve More Decision Makers

30 Nov 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has...

Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech Sum]

09 Nov 2021

Frank Strong, MA, MBA

0 Comment

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge;...

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

19 Oct 2021

Frank Strong, MA, MBA

0 Comment

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and...

Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

12 Oct 2021

Frank Strong, MA, MBA

0 Comment

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by...

Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

05 Oct 2021

Frank Strong, MA, MBA

0 Comment

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and...

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

28 Sep 2021

Frank Strong, MA, MBA

0 Comment

58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his...

Podseeker is a useful Media Database for Podcast Contacts [Product Review]

14 Sep 2021

Frank Strong, MA, MBA

0 Comment

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities Podcasts...

PR Software Pricing Estimates [PR Tech Sum]

07 Sep 2021

Frank Strong, MA, MBA

0 Comment

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks Every month I struggle to avoid starting...