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Influencer Marketing Choosing Influencers Strategies and Metrics

There are so many variables to influencer marketing, it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context,...

9 Little PR Stories from My Stint with the Ringling Bros. and Barnum & Baily Circus

9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

09 May 2017

Frank Strong

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The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus. Like many in...

Context in Marketing Campaigns, Mediums and Measurements [UML]

06 May 2017

Frank Strong

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Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Certainly, the mechanism by which we...

Latency and Endeavor for Jargon Free Corp Comm

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

02 May 2017

Frank Strong

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She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be...

How B2B Can Get More out of Trade shows and Conferences

How B2B Marketing Can Get More out of Trade Shows

25 Apr 2017

Frank Strong

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In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason...

Writing, Labels and Cohorts; Words Really Do Matter [UML]

22 Apr 2017

Frank Strong

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Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort...