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The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog...

Sorry, Press Releases Do Not Help Your SEO Anymore

11 Feb 2020

Frank Strong, MA, MBA

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Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press...

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

04 Feb 2020

Frank Strong, MA, MBA

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Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup...

The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

01 Feb 2020

Frank Strong, MA, MBA

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The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a...

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

28 Jan 2020

Frank Strong, MA, MBA

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Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired...

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

25 Jan 2020

Frank Strong, MA, MBA

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The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and...