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It takes time to build familiarity and prove your relevance to journalists; no response to PR pitches isn’t the same thing as “not interested,” it’s...

The economic outlook for marketing from the latest CMO survey

07 Apr 2026

Frank Strong, MA, MBA

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Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow “Marketing contracts...

Signal AI acquires Memo for readership data [PR tech sum no. 64]

31 Mar 2026

Frank Strong, MA, MBA

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Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year...

Study finds AI-generated content performs poorly in search

24 Mar 2026

Frank Strong, MA, MBA

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An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated...

10 things PR teams need from clients to do good work

17 Mar 2026

Frank Strong, MA, MBA

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Good client management skills are essential; however, even the best PR professional in the world is only going to be as good as the client’s...

5 takes on Gartner’s new optimism for PR and earned media in the age of AI

10 Mar 2026

Frank Strong, MA, MBA

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Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double...

There’s little tolerance for mistakes in business, which is also a mistake

03 Mar 2026

Frank Strong, MA, MBA

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The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from...

State of PR statistics: Summaries to 3 different “State of PR” surveys

24 Feb 2026

Frank Strong, MA, MBA

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Easy cliff notes for busy PR professionals from the State of PR Report by Meltwater, State of AI in PR by Muck Rack, and the...

The end of the self-aggrandizing listicle in search and AI

17 Feb 2026

Frank Strong, MA, MBA

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Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are...

Shadow sales enablement content prolongs B2B buying cycles

10 Feb 2026

Frank Strong, MA, MBA

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Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem...