PR | Marketing | Social Media - Sword and the Script Media -

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech”...

Comms Pros on Whether or Not their Organization Trusts the Media

23 Aug 2022

Frank Strong, MA, MBA

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“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media...

The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter

09 Aug 2022

Frank Strong, MA, MBA

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Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show...

The volume of comms work has grown and changed. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly.

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

01 Aug 2022

Frank Strong, MA, MBA

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More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of...

Why Now Is the Time to Invest in Earned Media

26 Jul 2022

Frank Strong, MA, MBA

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In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has...

B2B Marketing Statistics and Notes from 7 Recent Reports

19 Jul 2022

Frank Strong, MA, MBA

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Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...

The Top Complaints B2B Sales and Marketing Have about Each Other

12 Jul 2022

Frank Strong, MA, MBA

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Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part...

What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

05 Jul 2022

Frank Strong, MA, MBA

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The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost...

3 Simple Tips for Getting Better Coverage of Your Surveys

28 Jun 2022

Frank Strong, MA, MBA

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The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I...