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SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it...

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

03 Oct 2020

Frank Strong, MA, MBA

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The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing...

Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

01 Oct 2020

Frank Strong, MA, MBA

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Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon...

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

29 Sep 2020

Frank Strong, MA, MBA

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Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to...

B2B Sales Cycles are Getting Longer, Study Says

24 Sep 2020

Frank Strong, MA, MBA

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68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends...

Are Embargoes and Exclusives Still Useful in Media Relations?

22 Sep 2020

Frank Strong, MA, MBA

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52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives....

The Meaning of Staying “On Message”

15 Sep 2020

Frank Strong, MA, MBA

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Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message....

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

08 Sep 2020

Frank Strong, MA, MBA

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Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are...