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PR Social Media and the Imperative of Content Marketing

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration...

Where B2B Marketing gets its Leads 5 Takeaways from the Chief Marketer Survey

Where and How B2B Marketing Generates Leads it Likes [Study]

04 Apr 2017

Frank Strong

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Email remains a top channel for producing leads in B2B marketing, according to a survey data from a report by Chief Marketer titled Top B2B...

How to Generate Referenceable B2B Customers with a Blog

How to Generate Media Referenceable B2B Customers with a Blog

28 Mar 2017

Frank Strong

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You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit...

Public Relations: In History, at Crossroads and in the Future [UML]

25 Mar 2017

Frank Strong

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There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a...

Sheer Passion Goes a Long Way in Marketing

Missing in Action: Sheer Passion in Marketing Goes a Long Way

21 Mar 2017

Frank Strong

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Surveys tell us there’s a shortage of digital talent in marketing. Digital skills are important because so much of our lives today is dependent on connectivity. ...

Value of PR People Buy from Brands They Know Like and Trust [UML]

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

18 Mar 2017

Frank Strong

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News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by...