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6 Ways B2B Marketers Can Improve Virtual Events

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital...

Can B2B Build Credibility with Content Marketing?

17 Nov 2020

Frank Strong, MA, MBA

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Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the...

6 Reasons B2B Marketers are Unsatisfied with their Own Content

10 Nov 2020

Frank Strong, MA, MBA

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B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion Most B2B marketers aren’t...

Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

05 Nov 2020

Frank Strong, MA, MBA

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Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take...

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

03 Nov 2020

Frank Strong, MA, MBA

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PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly,...

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

29 Oct 2020

Frank Strong, MA, MBA

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SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a...

Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

27 Oct 2020

Frank Strong, MA, MBA

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Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in...

The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

22 Oct 2020

Frank Strong, MA, MBA

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Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows...

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

20 Oct 2020

Frank Strong, MA, MBA

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A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day...