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Get a Big Picture of the PR Landscape with These Notes from 10 Industry Surveys

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are...

Another Reason for Business to Avoid Politics: People are Sick of Politics

03 Sep 2020

Frank Strong, MA, MBA

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55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey...

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

01 Sep 2020

Frank Strong, MA, MBA

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Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to...

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

29 Aug 2020

Frank Strong, MA, MBA

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Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting...

A Decision Matrix for Reviews and Approvals in Marketing

Marketing Content: A Decision Matrix for Reviews and Approvals Done

25 Aug 2020

Frank Strong, MA, MBA

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Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a...

Code of PR Ethics? The Gray Area of Communicating a Point of View

18 Aug 2020

Frank Strong, MA, MBA

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Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” “We’re excited to announce that...

Image shows a person balancing. Aims to convey the them of this blog post which is about PR and media bias.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

11 Aug 2020

Frank Strong, MA, MBA

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Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether...

Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]

06 Aug 2020

Frank Strong, MA, MBA

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In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned...

Earned Media vs. Media Relations [PR Tech Sum]

04 Aug 2020

Frank Strong, MA, MBA

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Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts...