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There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content...

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

14 Apr 2020

Frank Strong, MA, MBA

0 Comment

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content...

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

11 Apr 2020

Frank Strong, MA, MBA

0 Comment

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to...

Just Launched: A New Podcast about Military Veterans in Business

09 Apr 2020

Frank Strong, MA, MBA

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Is now a good time to launch a podcast? I’ve seen commentary that says it’s a great time because everyone is stuck at home and...

What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]

07 Apr 2020

Frank Strong, MA, MBA

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Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I...

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

31 Mar 2020

Frank Strong, MA, MBA

0 Comment

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing...

Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now

24 Mar 2020

Frank Strong, MA, MBA

0 Comment

Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some...

A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners

17 Mar 2020

Frank Strong, MA, MBA

0 Comment

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has...

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

10 Mar 2020

Frank Strong, MA, MBA

0 Comment

Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the...

PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

03 Mar 2020

Frank Strong, MA, MBA

0 Comment

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your...

‹ Previous 1 2 3 4 5 … 81 Next ›

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Just Launched: A New Podcast about Military Veterans in Business

What are the PR Tech Vendors Doing During the Pandemic? [PR Tech Sum]

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now

A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners

Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

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