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SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path...

Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

25 Jan 2022

Frank Strong, MA, MBA

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This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as...

You Are Not Your Target Audience [False Consensus Effect]

18 Jan 2022

Frank Strong, MA, MBA

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Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view...

PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

11 Jan 2022

Frank Strong, MA, MBA

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PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company I don’t...

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

04 Jan 2022

Frank Strong, MA, MBA

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Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least...

The Top 10 Most Popular Blog Posts on Sword and the Script for 2021

28 Dec 2021

Frank Strong, MA, MBA

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This blog published 51 posts this year – the 12th year of publishing for Sword and the Script. That works out to one post per...

20 PR and Marketing Predictions for 2022

21 Dec 2021

Frank Strong, MA, MBA

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Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they...

13 Public Relations Statistics Summarizing 2021

16 Dec 2021

Frank Strong, MA, MBA

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88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 Every year...

13 Marketing Statistics Summarizing 2021

14 Dec 2021

Frank Strong, MA, MBA

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73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this...