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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

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02 Feb 2022
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Frank Strong, MA, MBA
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0 Comment
SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team Buying a publication can be a faster path...
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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

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25 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as...
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You Are Not Your Target Audience [False Consensus Effect]

You Are Not Your Target Audience [False Consensus Effect]

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18 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view...
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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

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11 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company I don’t...
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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04 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least...
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The Top 10 Most Popular Blog Posts on Sword and the Script for 2021

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28 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
This blog published 51 posts this year – the 12th year of publishing for Sword and the Script. That works out to one post per...
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20 PR and Marketing Predictions for 2022

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21 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they...
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13 Public Relations Statistics Summarizing 2021

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16 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021  Every year...
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13 Marketing Statistics Summarizing 2021

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14 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

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07 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch...
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Popular Posts

8 Innovations in Public Relations Technology to Watch
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19 Jan 2021
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10 Timeless Creative PR Ideas
10 Timeless Creative PR Ideas for Public Relations Professionals
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7 Comments
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
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Recent Posts

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  • Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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