PR | Marketing | Social Media - Sword and the Script Media -

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in...

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

08 Jun 2021

Frank Strong, MA, MBA

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A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline...

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

25 May 2021

Frank Strong, MA, MBA

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Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering...

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

18 May 2021

Frank Strong, MA, MBA

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One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights...

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

11 May 2021

Frank Strong, MA, MBA

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Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big...

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey

07 May 2021

Frank Strong, MA, MBA

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This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards We know...

Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

04 May 2021

Frank Strong, MA, MBA

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Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data About this time last year, I was slowly...

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

27 Apr 2021

Frank Strong, MA, MBA

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If the PESO model had a drawback, I think it’s the order of things. I know, I know, it’s got a circular shape in there...

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

20 Apr 2021

Frank Strong, MA, MBA

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True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even...

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche

13 Apr 2021

Frank Strong, MA, MBA

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An expert at Meltwater says natural language processing (NLP) is getting better at understanding context, which can help PR assess large volumes of content Sometimes...