PR | Marketing | Social Media - Sword and the Script Media |

Seeking Signals, Spotting Logos and Measuring Journalist Influence

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President...

Partisan Politics Complicates PR and Comms for Business, Survey Finds

26 May 2020

Frank Strong, MA, MBA

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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators...

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

16 May 2020

Frank Strong, MA, MBA

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Of all the media relations insights the best one is this: be relevant. These three studies polled 3,000 journalists and their answers all center on...

10 PR Tips for Making Your Company Easier to Cover

12 May 2020

Frank Strong, MA, MBA

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Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago...

Is PR Sending More Pitches During COVID-19? [PR Tech Sum]

05 May 2020

Frank Strong, MA, MBA

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Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May....

2020 PR Salary Survey: How Much Money do Public Relations Pros Make?

28 Apr 2020

Frank Strong, MA, MBA

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The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals...

45+ Places to Find Communications and Public Relations Jobs

21 Apr 2020

Frank Strong, MA, MBA

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Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. In early 2011, I published...

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

18 Apr 2020

Frank Strong, MA, MBA

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There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content...

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

14 Apr 2020

Frank Strong, MA, MBA

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A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content...