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SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability This time last year...

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

30 Mar 2021

Frank Strong, MA, MBA

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Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations...

Is Brand Building Becoming Cool in Marketing Again?

23 Mar 2021

Frank Strong, MA, MBA

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Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind; zero-click searches are just adding to...

Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

16 Mar 2021

Frank Strong, MA, MBA

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CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has...

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

09 Mar 2021

Frank Strong, MA, MBA

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Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the...

Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

02 Mar 2021

Frank Strong, MA, MBA

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Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There...

PR Coverage May have a Bigger Influence on SEO than Links

23 Feb 2021

Frank Strong, MA, MBA

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Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for...

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

16 Feb 2021

Frank Strong, MA, MBA

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The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses...

AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]

02 Feb 2021

Frank Strong, MA, MBA

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Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks For a while,...

Your Response to Business Reviews Might Count as Much as the Review Itself

26 Jan 2021

Frank Strong, MA, MBA

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Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A...

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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Is Brand Building Becoming Cool in Marketing Again?

Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

PR Coverage May have a Bigger Influence on SEO than Links

Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

AI to Identify Story “Boundaries” and Filter Ads in Broadcast Monitoring [PR Tech Sum]

Your Response to Business Reviews Might Count as Much as the Review Itself

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