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Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic,...

Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar]

11 Jun 2020

Frank Strong, MA, MBA

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What’s the number one challenge facing communications and PR professionals? “Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey....

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

09 Jun 2020

Frank Strong, MA, MBA

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75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting...

Should Brands Speak Out Right Now or Not? [UML]

06 Jun 2020

Frank Strong, MA, MBA

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Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own...

Seeking Signals, Spotting Logos and Measuring Journalist Influence

The Most Recommended PR Tech Vendors [PR Tech Sum]

03 Jun 2020

Frank Strong, MA, MBA

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Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President...

Partisan Politics Complicates PR and Comms for Business, Survey Finds

26 May 2020

Frank Strong, MA, MBA

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72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators...

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

16 May 2020

Frank Strong, MA, MBA

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Of all the media relations insights the best one is this: be relevant. These three studies polled 3,000 journalists and their answers all center on...

10 PR Tips for Making Your Company Easier to Cover

12 May 2020

Frank Strong, MA, MBA

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Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago...

Is PR Sending More Pitches During COVID-19? [PR Tech Sum]

05 May 2020

Frank Strong, MA, MBA

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Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May....