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Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our...

PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

17 Aug 2021

Frank Strong, MA, MBA

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88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results...

Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

10 Aug 2021

Frank Strong, MA, MBA

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Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to...

LexisNexis Launches White Label Press Release Service [PR Tech Sum]

03 Aug 2021

Frank Strong, MA, MBA

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PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to...

4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

28 Jul 2021

Frank Strong, MA, MBA

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Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the...

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

27 Jul 2021

Frank Strong, MA, MBA

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Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content...

Why Some B2B Tech Companies Fail at Marketing [guest post]

20 Jul 2021

Frank Strong, MA, MBA

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Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please...

Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

13 Jul 2021

Frank Strong, MA, MBA

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Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating...

PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

06 Jul 2021

Frank Strong, MA, MBA

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OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of...

Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

30 Jun 2021

Frank Strong, MA, MBA

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Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications...