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Marketing as Sensors The Peripheral Votes in Your Business Results

The Competition and Industry Gets a Vote on Your Marketing

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Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and...

Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience

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For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety...

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script #31: Nicole Wojno of UserIQ

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

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Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s...

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

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If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the...

Sales and Marketing Alignment or Overlap UML

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

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Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com...

The Calls to Just “Use Video” in Marketing Overlook These 3 Essential Considerations

The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations

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Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices...

Build an Audience or Buy One This Startup Just Bought a Media Publication

Build or Buy an Audience? This Startup Intends to Buy a Media Publication

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The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or...

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

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The surveys have started. There are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data...

How Creative Agile and Metrics can Sing in Marketing Harmony

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

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Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him...

The Changing Face of Public Relations in Government

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

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She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her...

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Popular Posts

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

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Is media relations getting harder

Is Media Relations Getting Harder?

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9 Durable Marketing Podcast Subscriptions that Stand Up to Time

9 Highly Recommended Marketing Podcasts that Stand Up over Time

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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