PR | Marketing | Social Media - Sword and the Script Media -

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening...

Common Sense: The PR campaign behind the Fourth of July

Common Sense: The persuasion campaign behind the Fourth of July

04 Jul 2023

Frank Strong, MA, MBA

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The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The...

5 SDR statistics that can help B2B marketing improve performance

27 Jun 2023

Frank Strong, MA, MBA

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A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 “quality conversations” per day; prospects...

If you want to get the best results out of PR, you 100% must put some effort into Twitter

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

20 Jun 2023

Frank Strong, MA, MBA

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A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find...

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

13 Jun 2023

Frank Strong, MA, MBA

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A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and...

What does generative AI use in PR look like? [PR Tech Sum No. 45]

06 Jun 2023

Frank Strong, MA, MBA

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Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions...

Gartner rips CMOs over martech while business demands ‘more with less’

30 May 2023

Frank Strong, MA, MBA

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The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking...

6 key traits of a RevOps professional [guest post]

23 May 2023

Frank Strong, MA, MBA

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In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer...

Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

16 May 2023

Frank Strong, MA, MBA

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If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s...