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A Decision Matrix for Reviews and Approvals in Marketing

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a...

Code of PR Ethics? The Gray Area of Communicating a Point of View

18 Aug 2020

Frank Strong, MA, MBA

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Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” “We’re excited to announce that...

Image shows a person balancing. Aims to convey the them of this blog post which is about PR and media bias.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

11 Aug 2020

Frank Strong, MA, MBA

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Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether...

Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]

06 Aug 2020

Frank Strong, MA, MBA

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In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned...

Earned Media vs. Media Relations [PR Tech Sum]

04 Aug 2020

Frank Strong, MA, MBA

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Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts...

M&A as a Shortcut to Content Marketing Results

28 Jul 2020

Frank Strong, MA, MBA

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Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience...

The Top PR Challenges and Tips for Overcoming Them

14 Jul 2020

Frank Strong, MA, MBA

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According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through...

Is Public Relations Management a Technology? [PR Tech Sum]

07 Jul 2020

Frank Strong, MA, MBA

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Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The...

Should the Public Relations Report to the CEO or CMO?

30 Jun 2020

Frank Strong, MA, MBA

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Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends...

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism

27 Jun 2020

Frank Strong, MA, MBA

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Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of...