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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

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28 Dec 2022
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Frank Strong, MA, MBA
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0 Comment
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid...
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

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20 Dec 2022
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Frank Strong, MA, MBA
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0 Comment
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help...
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The 13 Most Popular Blog posts on Sword and the Script in 2022

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13 Dec 2022
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Frank Strong, MA, MBA
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0 Comment
This is the 13th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on...
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Survey Says Successful Bloggers Do these 5 Things Differently

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06 Dec 2022
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Frank Strong, MA, MBA
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0 Comment
Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and...
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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

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29 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts I...
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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

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22 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success...
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B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 

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15 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making...
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Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]

Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

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08 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation   An index is...
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Break Through the Crowded Media Landscape with Quality Content [Guest Post]

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01 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace...
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Comms Pros Explain How Communications Work Has Changed

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

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25 Oct 2022
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Frank Strong, MA, MBA
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0 Comment
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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