PR | Marketing | Social Media - Sword and the Script Media -

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations I’ve spent the past few weeks...

Are Communications Professionals Concerned about Media Bias? Survey says…

13 Sep 2022

Frank Strong, MA, MBA

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Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at...

CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

30 Aug 2022

Frank Strong, MA, MBA

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New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech”...

Comms Pros on Whether or Not their Organization Trusts the Media

23 Aug 2022

Frank Strong, MA, MBA

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“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.” More communications pros say their organization trusts the media...

The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter

09 Aug 2022

Frank Strong, MA, MBA

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Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show...

The volume of comms work has grown and changed. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly.

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

01 Aug 2022

Frank Strong, MA, MBA

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More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of...

Why Now Is the Time to Invest in Earned Media

26 Jul 2022

Frank Strong, MA, MBA

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In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has...

B2B Marketing Statistics and Notes from 7 Recent Reports

19 Jul 2022

Frank Strong, MA, MBA

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Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...

The Top Complaints B2B Sales and Marketing Have about Each Other

12 Jul 2022

Frank Strong, MA, MBA

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Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part...