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Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please...

Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

13 Jul 2021

Frank Strong, MA, MBA

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Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating...

PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

06 Jul 2021

Frank Strong, MA, MBA

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OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequests curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data This month’s roundup of...

Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

30 Jun 2021

Frank Strong, MA, MBA

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Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications...

What Makes Marketing and PR so Hard [in 30 Seconds or Less]

29 Jun 2021

Frank Strong, MA, MBA

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I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been...

Google is Killing FeedBurner Email; Here are 4 Alternatives

22 Jun 2021

Frank Strong, MA, MBA

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Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any...

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

15 Jun 2021

Frank Strong, MA, MBA

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If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in...

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

08 Jun 2021

Frank Strong, MA, MBA

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A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and these are driving pipeline...

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

25 May 2021

Frank Strong, MA, MBA

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Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering...

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

18 May 2021

Frank Strong, MA, MBA

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One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights...