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Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take...

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

03 Nov 2020

Frank Strong, MA, MBA

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PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly,...

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

29 Oct 2020

Frank Strong, MA, MBA

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SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a...

Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

27 Oct 2020

Frank Strong, MA, MBA

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Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in...

The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

22 Oct 2020

Frank Strong, MA, MBA

0 Comment

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows...

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

20 Oct 2020

Frank Strong, MA, MBA

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A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in comms The other day...

Legal Tech News: Content Marketing Tips for Bona Fide Success

15 Oct 2020

Frank Strong, MA, MBA

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Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might...

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

13 Oct 2020

Frank Strong, MA, MBA

0 Comment

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the...

The Enduring Characteristics of Winning B2B Content Marketing Programs

08 Oct 2020

Frank Strong, MA, MBA

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Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing...

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

06 Oct 2020

Frank Strong, MA, MBA

0 Comment

SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it...

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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms

Legal Tech News: Content Marketing Tips for Bona Fide Success

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

The Enduring Characteristics of Winning B2B Content Marketing Programs

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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