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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

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04 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the...
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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

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17 May 2022
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Frank Strong, MA, MBA
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0 Comment
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence...
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Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022

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10 May 2022
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Frank Strong, MA, MBA
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0 Comment
Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job...
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Spending on PR Software Growing Again, Study Finds

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03 May 2022
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Frank Strong, MA, MBA
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0 Comment
Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021   Ask 10 people to define PR and you’ll get 10 different answers....
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The 6 Top B2B Content Formats Buyers Find Most Valuable

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26 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters...
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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

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19 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn...
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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

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12 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but...
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15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

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29 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is...
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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts...
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truescope opens a U.S. office in New York

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

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15 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Truescope is a new media monitoring tool that just raised $6.2 million in funding and opened a New York office; here’s a detailed look at...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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