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Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie...

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

01 Dec 2020

Frank Strong, MA, MBA

0 Comment

“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story There’s a recurring...

6 Ways B2B Marketers Can Improve Virtual Events

6 Actionable Ways B2B Marketers Can Improve Virtual Events

24 Nov 2020

Frank Strong, MA, MBA

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A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital...

Can B2B Build Credibility with Content Marketing?

17 Nov 2020

Frank Strong, MA, MBA

0 Comment

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the...

6 Reasons B2B Marketers are Unsatisfied with their Own Content

10 Nov 2020

Frank Strong, MA, MBA

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B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion Most B2B marketers aren’t...

Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

05 Nov 2020

Frank Strong, MA, MBA

0 Comment

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take...

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

03 Nov 2020

Frank Strong, MA, MBA

0 Comment

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly,...

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

29 Oct 2020

Frank Strong, MA, MBA

0 Comment

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a...

Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

27 Oct 2020

Frank Strong, MA, MBA

0 Comment

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in...

The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

22 Oct 2020

Frank Strong, MA, MBA

0 Comment

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows...

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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Can B2B Build Credibility with Content Marketing?

6 Reasons B2B Marketers are Unsatisfied with their Own Content

Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush

Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

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