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Answering Tough Media Questions and Still Making a Good Impression

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant...

The Kübler-Ross Model of Content Marketing

The 5 Stages of Content Marketing Grief

13 Jun 2017

Frank Strong

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The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Why? Every B2B tech marketer...

The Benefits of Being a Good Agency Client

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

06 Jun 2017

Frank Strong

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The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house,...

Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

03 Jun 2017

Frank Strong

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The media landscape of today looks different than it did 10 or 20 years ago. For the most marketers or communicators, this is a simple...

Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

30 May 2017

Frank Strong

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The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.” Marketing content, according to Gartner, is “All content...

Why PR and Marketing Should Care Net Neutrality

Pay to Play: Why PR and Marketing Should Care About Net Neutrality [UML]

27 May 2017

Frank Strong

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It’s become popular to mix business and politics of late as a number of companies have increasingly begun taking political positions. Generally, and with very...

4 Useful ways Public Relations Can Tap SEO Tools like Ahrefs

Ahrefs: An SEO Tool PR Pros Can Use to Outsmart the Competition [Product Review]

23 May 2017

Frank Strong

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It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these...

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

20 May 2017

Frank Strong

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A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing...

Why Consistency in Content Marketing Matters

16 May 2017

Frank Strong

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Consistency in content marketing is so important because everything else follows. If you are consistent, you are committed. If you are committed, you have someone...