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Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid...

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

20 Dec 2022

Frank Strong, MA, MBA

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Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help...

The 13 Most Popular Blog posts on Sword and the Script in 2022

13 Dec 2022

Frank Strong, MA, MBA

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This is the 13th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on...

Survey Says Successful Bloggers Do these 5 Things Differently

06 Dec 2022

Frank Strong, MA, MBA

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Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and...

It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

29 Nov 2022

Frank Strong, MA, MBA

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3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts I...

PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

22 Nov 2022

Frank Strong, MA, MBA

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About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success...

B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content

15 Nov 2022

Frank Strong, MA, MBA

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75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making...

Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]

Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

08 Nov 2022

Frank Strong, MA, MBA

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Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is...

Break Through the Crowded Media Landscape with Quality Content [Guest Post]

01 Nov 2022

Frank Strong, MA, MBA

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Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace...

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

25 Oct 2022

Frank Strong, MA, MBA

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90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the...