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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

04 Jun 2022

It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the...

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

17 May 2022

Frank Strong, MA, MBA

0 Comment

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence...

Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022

10 May 2022

Frank Strong, MA, MBA

0 Comment

Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job...

Spending on PR Software Growing Again, Study Finds

03 May 2022

Frank Strong, MA, MBA

0 Comment

Annual spending on PR software grew 14.7% to approximately $5.5 billion in 2021 Ask 10 people to define PR and you’ll get 10 different answers....

The 6 Top B2B Content Formats Buyers Find Most Valuable

26 Apr 2022

Frank Strong, MA, MBA

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Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters...

Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

19 Apr 2022

Frank Strong, MA, MBA

0 Comment

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn...

Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

12 Apr 2022

Frank Strong, MA, MBA

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Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services There’s a lot of private equity money sloshing around PR, but...

15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

29 Mar 2022

Frank Strong, MA, MBA

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The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is...

Communications Influence with C-Suite Grows [Gartner Survey]

22 Mar 2022

Frank Strong, MA, MBA

0 Comment

Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts...