Recent Posts

• Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists
• 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing
• A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive
• All Marketing is NOT Content Marketing
• Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM
• 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]
• The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company
• New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado
• Martech is NOT Marketing; Long Live Marketing
• The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting