Social media sword and-the-script View more presentations from Frank Strong.
I often get asked, “How do I get executive support for social media?” It’s an interesting question and usually occurs in the context of engagement. However a conversation over lunch with Chris Abraham yesterday got me to thinking a step...Read More
“Social media is turning the PR professional into a content marketer.” So says Joe Chernov (@jchernov), global director of communications and social media at marketing automation software company Eloqua. I had the opportunity to speak with Joe by phone for...Read More
How do you define success in social media? PR pros that grew up in a traditional world will remember this question – what defines success? Every agency proposal I ever worked on and every RFP I’ve ever submitted has always...Read More
One member of the U.S. Senate won’t follow you back on Twitter. Don’t take it personally though, especially if you live in Missouri, because there’s a good reason to Sen. Claire McCaskill’s technique. While the concept defies conventional wisdom of...Read More
by Frank Strong Since it’s so relevant to my line of work, I’ve paid close attention to the plight of newspapers and their Google dilemma, but it was Stephen Colbert’s interview with Phil Bronstein that triggered this idea: who has the most leverage,...Read More