The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We... Read More
The Audience Gets a Vote in Paid Social; UML
Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers... Read More
Fragments, Social Media & Channels; Unscripted Marketing Links
Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down... Read More
7 Takeaways from Mindful Social Media Marketing [Book Review]
The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according... Read More
Best and Worst of Sword and the Script in 2015
The process of analyzing the best performing and worst performing is both insightful and humbling. It’s insightful for thinking through why content performed or underperformed.... Read More
7 Superior Podcasts for Super Listeners Eyeing the Big Picture
Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a... Read More
