One Prediction Each for PR, Content Marketing and Social Media
There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another... Read More
12 Ways to Leverage Your Existing Investment in B2B Webinars
Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For... Read More
Are Facebook Ads Any Good for B2B Marketing?
If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by... Read More
Paid Social: Cliff Notes to 3 Social Media Studies
Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused... Read More
The Reason People Search for Content is Different than Why they Share it on Social Social Media [UML]
Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We... Read More
The Audience Gets a Vote in Paid Social; UML
Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers... Read More
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