Twitter: Social Ads at Volume are at Odds with Conversation
“We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. “When brands first arrived on Facebook and organic reach was high, we... Read More
5 Takeaways from the Salesforce State of Marketing
Marketers disagree on needs and metrics – but appear to be doubling down on social media advertising and mobile marketing. That’s according to the new... Read More
The Marketing Value of Twitter Centers on Earned Media
Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up,... Read More
Dark Social Enlightens Marketing Vanity Metrics
The blog posts weren’t especially compelling, in fact, these were a little heavy with sales messages; case studies that had been re-purposed. However, instead... Read More
Symphony of Gates: A Healthy Debate Over Gated Content
It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “80% of... Read More
Study: Big Companies Lag at Blogging, Social Media
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth... Read More
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