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Brand Engagement on Social Media Has Never Mattered Less

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26 Sep 2017
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Frank Strong, MA, MBA
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0 Comment
Facebook has reportedly been rewarding video on its platform recently.  This means social media posts that include video are granted better reach on the platform. ...
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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

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12 Sep 2017
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Frank Strong, MA, MBA
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1 Comment
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over...
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PR Social Media and the Imperative of Content Marketing

PR, Social Media and the Imperative of Content Marketing [UML]

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08 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration...
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Old Marketing Tools with Novel New Twists [UML]

The Old “New Media” and Marketing Tools with Novel Twists [UML]

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11 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times....
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The Ability to Focus is Becoming an Essential Marketing Skill

The Ability to Focus is Becoming an Essential Marketing Skill

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31 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Focus is becoming an essential marketing skill.  Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to...
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Features Fidelity and Faux Pas of the Social Media Platforms

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

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28 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
It’s been several years since social media has embarked down a path paved in payment.  The ability to drive results purely from organic efforts have...
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Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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