![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.... Read More
The Ability to Focus is Becoming an Essential Marketing Skill
Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to... Read More
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have... Read More
Twitter Marketing Automation is a Glimpse of AI Saturation
Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional... Read More
Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of... Read More
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation... Read More
