33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO
Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think...Read More
Your Turn! Got a PR, Marketing or Social Media Prediction for 2018?
Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be...Read More
Brand Engagement on Social Media Has Never Mattered Less
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. ...Read More
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over...Read More
PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration...Read More
![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times....Read More
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