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Three ways Twitter Habits Will Evolve

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02 Jun 2009
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Frank Strong, MA, MBA
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by Frank Strong Much has been written about how Twitter will change the world, but I also believe personal Twitter – specific habits will evolve. As new...
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Twitter is Just a Tool

Twitter is Just a Tool

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18 May 2009
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Frank Strong, MA, MBA
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1 Comment
Twitter will just fade away. So, said a colleague of mine the other night; he just didn’t see value what he viewed as the useless...
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5 Lessons from the Ford Social Media Case Study

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12 Apr 2009
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Frank Strong, MA, MBA
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by Frank Strong If Gartner had a Hype Cycle for marketing’s use of social media, I’d venture to say we might be at the “Peak of Inflated...
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Use Cases in Social Media Promotion

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05 Mar 2009
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong Social media is in its infancy as a promotion tool. Some have gone as far as to claim social media is a...
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Five Clever Uses of Social Media for Marketing

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26 Feb 2009
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Frank Strong, MA, MBA
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by Frank Strong Marketers should know that customers are online and they are using social media. A point the latest research from the Groundswell underscores. But beyond...
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Groundswell: It Takes Customers to Make Customers

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05 Feb 2009
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Frank Strong, MA, MBA
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by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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