5 Lessons from the Ford Social Media Case Study
by Frank Strong If Gartner had a Hype Cycle for marketing’s use of social media, I’d venture to say we might be at the “Peak of Inflated...Read More
Use Cases in Social Media Promotion
by Frank Strong Social media is in its infancy as a promotion tool. Some have gone as far as to claim social media is a...Read More
Five Clever Uses of Social Media for Marketing
by Frank Strong Marketers should know that customers are online and they are using social media. A point the latest research from the Groundswell underscores. But beyond...Read More
Groundswell: It Takes Customers to Make Customers
by Frank Strong “The product sells itself.” It’s a favorite line in the repertoire of many entrepreneurs. A product is so good, that customers talk...Read More
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