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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Two Reasons PR Needs to Budget a Little Paid Social Budget

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15 Oct 2019
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Frank Strong, MA, MBA
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About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily...
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

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21 May 2019
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Frank Strong, MA, MBA
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When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and...
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong, MA, MBA
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Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that...
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The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; plus 7 More that are Worth Your Reading While

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

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01 Jan 2019
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Frank Strong, MA, MBA
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Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s...
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11 Insights from Savvy Marketers that Will Outlast 2018

11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018

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25 Dec 2018
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Frank Strong, MA, MBA
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The Off Script series is a question and answer style interview published here about once per month. It’s an opportunity to talk to real marketing...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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