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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

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28 Jan 2020
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Frank Strong, MA, MBA
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Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired...
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An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech

An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity

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12 Nov 2019
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Frank Strong, MA, MBA
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In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is...
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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Two Reasons PR Needs to Budget a Little Paid Social Budget

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15 Oct 2019
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Frank Strong, MA, MBA
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About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily...
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

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21 May 2019
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Frank Strong, MA, MBA
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When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and...
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong, MA, MBA
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Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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