The Paradox of Media Relations
External benchmarks can provide a fresh perspective for improvement — soaking up best practices from one industry and applying them to another. Few things give me...Read More
Traditional vs. Social Media; Just Another Channel for PR
by Frank Strong Social media presents more than one challenge to public relations industry. The most prominent seems to be figuring it all out: which...Read More
The Folly of Public Relations Measurement
Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems...Read More
Reputation is Why PR Should Own Social Media
To be successful in social media, you have to contribute something. Words like authenticity, veracity and transparency are all batted around, but they do mean...Read More
Spun Up: Why Traditional Media Still Matters
by Frank Strong PR spin? It’s spun up! Claire Cain Miller’s article in The New York Times, Spinning the Web: P.R in Silicon Valley, ignited the blogosphere...Read More
PR and Surveys: Dangerous News?
Sometimes surveys deserve flack and sometimes they earn headlines. Credant Technologies, an IT security company got the former out of a survey they issued last week. Erik...Read More
