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Data Points for the Marketing and PR Industry

9 Data Points for the Marketing and PR Industry

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27 May 2009
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Frank Strong, MA, MBA
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0 Comment
How big is the PR market? There are numerous reports and none of them strike me as conclusive or especially authoritative, but the ballpark number...
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Myths of Social Media’s Impact on PR

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29 Mar 2009
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Frank Strong, MA, MBA
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3 Comments
by Frank Strong Social media has had a profound effect on public relations. The social community never sleeps and as a result information moves faster...
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Unlike Advertising, PR is about Trust

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27 Mar 2009
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Frank Strong, MA, MBA
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by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary,...
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Marketing in a Recession

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06 Feb 2009
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is...
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The Pepsi Challenge

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05 Feb 2009
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Frank Strong, MA, MBA
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by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be...
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Michael Phelps and the Media

Michael and the Media

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03 Feb 2009
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Frank Strong, MA, MBA
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0 Comment
Much ado about Michael Phelps. Well, so much for the person as the focus seems to be on his image. As Fox News wrote, “A photo of...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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