‘Tis the season: 7 creative PR ideas for the holidays
Santa’s coming to town — what clever PR campaigns are out there spreading the word mixed with the scent of pine? As always, a good...Read More
Intensify or Downplay: The Hugh Rank Schema for Propaganda
Intensify and downplay were the two words communication theorist Hugh Rank chose to frame his persuasion schema in his paper circa 1976. His work, as...Read More
Are Exclusives still an Effective PR tactic?
The news release went out online in the early morning and I sent pithy pitches with a link to the online news release to a...Read More
Rationalizing the rants that hold PR hostage
by Frank Strong There’s an old saying — if you want to understand someone’s character, watch how they treat the wait staff. Restaurant patrons can...Read More
Google Isn’t Sure What PR is…and Thinks Public Relations has Issues
This post here on what Google thinks of SEO and social media, and this post by PRNewser, which is about what Google thinks of PR,...Read More
Hypothetically, “What If” Questions in PR Lead to Bad News
Bill Belichick made a questionable decision in a game last Sunday that probably cost the game — but true to his usual form, he wasn’t much for...Read More
