Four Must Read Resources for PR Pros
by Frank Strong There’s no shortage of information for public relations professional on the Web, but time is always short. To that end, the key...Read More
Unconventionally Creative: An Un-PR Case Study
Mr. Miyagi once said, “The best block is no block.” Perhaps that might be also be true of PR: the best PR is not PR…after...Read More
WSJ’s New Business Model: Write Once, Charge Three Times
Despite the commentary over the demise of newspapers, The Wall Street Journal has been almost stand-alone in its ability to retain or grow subscribers. As a daily reader...Read More
7 Creative Social Media and PR Ideas
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike...Read More
Seven Creative PR Ideas
Creativity can do well to help get a message out. Creative PR carries risk as there’s always a chance the idea will flop, or worse attract negative...Read More
Relating to Bloggers vs. Relating to Media
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct....Read More
