9 Data Points for the Marketing and PR Industry
How big is the PR market? There are numerous reports and none of them strike me as conclusive or especially authoritative, but the ballpark number...Read More
Myths of Social Media’s Impact on PR
by Frank Strong Social media has had a profound effect on public relations. The social community never sleeps and as a result information moves faster...Read More
Unlike Advertising, PR is about Trust
by Frank Strong Eric Clemons has set off a firestorm of controversy with his TechCrunch post, “Why Advertising is Failing on the Internet.” In summary,...Read More
Marketing in a Recession
When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy...Read More
The Pepsi Challenge
by Frank Strong If you want to keep the peace during dinner table conversation, never discuss politics and religion, especially if your dining guests tend to be...Read More
Michael and the Media
Much ado about Michael Phelps. Well, so much for the person as the focus seems to be on his image. As Fox News wrote, “A photo of...Read More
