B2B Sales Cycles Get Longer and Involve More Decision Makers
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has...Read More
Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR...Read More
10 Timeless Creative PR Ideas for Public Relations Professionals
Where do creative PR ideas come from? How do we develop ideas and what does the life cycle of an idea look like? There are...Read More
