B2B Marketers Focused on Long Term Tend to Outperform the Competition
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come...Read More
Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more pieces of vendor content Pieces of content. Consumption....Read More
Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends...Read More
10 PR Tips for Making Your Company Easier for the Media to Cover
Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago...Read More
Two Reasons PR Needs to Budget a Little Paid Social Budget
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily...Read More
