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B2B Sales Cycles Get Longer and Involve More Decision Makers

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30 Nov 2021
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Frank Strong, MA, MBA
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0 Comment
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has...
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

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30 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications...
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8 Innovations in Public Relations Technology to Watch

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19 Jan 2021
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Frank Strong, MA, MBA
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0 Comment
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR...
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10 Timeless Creative PR Ideas

10 Timeless Creative PR Ideas for Public Relations Professionals

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03 Dec 2013
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Frank Strong, MA, MBA
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7 Comments
Where do creative PR ideas come from? How do we develop ideas and what does the life cycle of an idea look like? There are...
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Popular Posts

10 Timeless Creative PR Ideas
10 Timeless Creative PR Ideas for Public Relations Professionals
/
7 Comments
/
03 Dec 2013
8 Innovations in Public Relations Technology to Watch
/
0 Comment
/
19 Jan 2021
Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
/
0 Comment
/
30 Jun 2021

Recent Posts

  • B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
  • Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022
  • Spending on PR Software Growing Again, Study Finds
  • The 6 Top B2B Content Formats Buyers Find Most Valuable
  • Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
  • Another PR Tech Startup Gets Venture Funding [PR Tech Sum]
  • 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research
  • Communications Influence with C-Suite Grows [Gartner Survey]
  • A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]
  • 9 Corporate Characteristics to Look for When Buying Public Relations Software
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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