The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least...Read More
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations...Read More
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options A client of mine was preparing a press...Read More
Should the Public Relations Report to the CEO or CMO?
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends...Read More
9 Timeless PR Positioning Strategies
The word “positioning” gets tossed around almost carelessly in corporate documents, and I often feel as if the word is misunderstood (that’s foreshadowing). Positioning isn’t...Read More
