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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]
To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I... Read More
2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure... Read More
Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily... Read More
Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]
Most PR professionals (68%) say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from... Read More
The Case For and Against Gated Content and Registration Pages
Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading... Read More
