PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML.jpg)
Trust and the Unlikely Reinvention of Advertising [UML]
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a... Read More
2017 PR Salary Survey Suggests Demand for Talent Tightening
Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are... Read More
B2B Blog Metrics: 4 Effective Categories to Measure Success
Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example,... Read More
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
If you’re looking for short and easy answers to common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words.... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
