The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While
Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s... Read More
Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea... Read More
A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing
A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his... Read More
Prerequisite to Magic: 6 Ways to Get More from Analyst Relations
“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind... Read More
Should Brands Take a Stand in Politics? [UML]
Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a... Read More
