7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset
If you work in PR and engage in media relations, it’s a good idea to keep an ear out as to what is on the... Read More
7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
The surveys have started. There are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic... Read More
9 Highly Recommended Marketing Podcasts that Stand Up over Time
Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes... Read More
Is Media Relations Getting Harder?
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR... Read More
12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the... Read More
