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The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; plus 7 More that are Worth Your Reading While

The 7 Most Read and 7 Least Read Posts on Sword and the Script for 2018; Plus 7 Recommended Posts that are Worth Your Reading While

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Happy New Year! This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s...

A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

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Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea...

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

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A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his...

6 Ways to Get More from Analyst Relations

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

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“The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind...

Should Brands Take a Stand in Politics

Should Brands Take a Stand in Politics? [UML]

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Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a...

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Popular Posts

A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

/

/

6 Ways to Get More from Analyst Relations

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

/

/

Should Brands Take a Stand in Politics

Should Brands Take a Stand in Politics? [UML]

/

/

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

/

/

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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