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Marketing in a Recession Asia Air Takes Off

Marketing in a Recession: Asia Air Takes Off

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03 Apr 2009
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Frank Strong, MA, MBA
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“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that...
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Marketers Beware, Pay for Play: A New Model or Sell Out?

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02 Mar 2009
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Frank Strong, MA, MBA
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by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his...
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A Forgotten, but Useful, Marketing Tactic

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13 Feb 2009
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Frank Strong, MA, MBA
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by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal...
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Marketing in a Recession

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06 Feb 2009
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Frank Strong, MA, MBA
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by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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