Marketing in a Recession: Asia Air Takes Off
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that...Read More
Marketers Beware, Pay for Play: A New Model or Sell Out?
by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his...Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal...Read More
Marketing in a Recession
by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is...Read More
