How One Small Business Uses Facebook
There’s no shortage of advice for businesses looking to tap social media to enhance their profile and brand. Sometimes we learn best by learning from others and to that...Read More
Auto Dealerships, Coffee and Same Store Sales
Same store sales are a key industry metric for the retail industry that allows analysts or market researchers to distinguish between revenue growth from existing...Read More
The Pope and Market Research Surveys
The humorist and author Mark Twain is often is attributed with saying: “There are three kinds of lies: lies, damned lies, and statistics.” This reminds me...Read More
Culture and History: Ingredients of International Marketing
In the 2005 movie Syrianna, George Clooney refers in Farsi to another character who is playing the role of an Arab terrorist as a “son...Read More
Anecdote: How to Define a Market Opportunity
I’ve been perusing some of my old business school books and re-discovered a few key points from Kotler on Marketing: How to Creat, Win, and Dominate...Read More
Comprende International Marketing?
Having recently traveled, on both business and pleasure, through several countries in Europe, I had a chance to observe European-style marketing up close. Undoubtedly European...Read More
