Changing Names: An Unnecessary Risk in Rebranding
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability...Read More
U2, Bono and Cause-Related Marketing
American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed...Read More
7 Tips for What Makes a Good Blog Post
What exactly makes a good blog post? For corporate bloggers, the most important factors include (factual is assumed), telling a good story, weaving in data,...Read More
When Viral Marketing Can Work
Viral campaigns can be alluring for marketers. For example, the idea that a clever marketing video, will grow on its own and yield high volumes...Read More
Small Business with Fundamental Smart Marketing
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like...Read More
Ally Bank’s Excellent Advertising Campaign
by Frank Strong Ally Bank’s current TV advertising campaign is one of the best I’ve seen in a while. The message is clear, the timing...Read More
