Why the change in approach now? (Part II of III)
by Frank Strong Note: This is the second post in a series on how Social media is making marketing more like PR. This series is an effort...Read More
Social media is making marketing more like PR (Part I of III)
by Frank Strong Note: Previously I have written that marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts. ...Read More
Marketing Increasingly Looks more like PR
“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph Schumpeter which...Read More
One Simple Way Google has Changed the World
This is a true story. There was a bag in the front yard. It had been sitting there for several days. A little girl meets...Read More
Changing Names: An Unnecessary Risk in Rebranding
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability...Read More
U2, Bono and Cause-Related Marketing
American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed...Read More
