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Why the change in approach now? (Part II of III)

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11 Nov 2010
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Note:  This is the second post in a series on how Social media is making marketing more like PR.  This series is an effort...
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Social media is making marketing more like PR (Part I of III)

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11 Nov 2010
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Frank Strong, MA, MBA
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2 Comments
by Frank Strong Note:  Previously I have written that  marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts.  ...
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Marketing Increasingly Looks more like PR

Marketing Increasingly Looks more like PR

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19 Sep 2010
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Frank Strong, MA, MBA
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5 Comments
“The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph Schumpeter which...
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One Simple Way Google has Changed the World

One Simple Way Google has Changed the World

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11 Mar 2010
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Frank Strong, MA, MBA
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0 Comment
This is a true story. There was a bag in the front yard. It had been sitting there for several days. A little girl meets...
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Changing Names: An Unnecessary Risk in Rebranding

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11 Oct 2009
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability...
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U2 Bono and Cause-related PR

U2, Bono and Cause-Related Marketing

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30 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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