15 CX Action Items B2B Companies “Must Do” According to McKinsey Research
The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is...Read More
Why we need to stop using that statistic about goldfish, brains and attention span
The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at...Read More
Wordle “Baked” Marketing into its Product; SaaS Companies Have This Too
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales One of the...Read More
Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long...Read More
“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues
This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the...Read More
Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as...Read More
