Content Marketing Backlash? Fuggetaboutit
Enter the content marketing backlash. We are not far away from seeing posts titled “Content marketing is dead.” But really, it’s just getting started. Yesterday,...Read More
Native Advertising’s Google Problem
by Frank Strong Last week Google reminded marketers about the basics in a blog post: paid links must be distinguished as paid links. Links are...Read More
Small Business Love Affair with Content Marketing
by Frank Strong Small businesses are engaged in a growing love affair with content marketing according to a survey by BusinessBolts.com and analyzed by eMarketer....Read More
Brand Extension: When a Beer is No Longer a Budweiser
Budweiser drew well-deserved applause for its Clydesdale commercial about Hope. It was a good story which made for great marketing. Like other brands, it turned to social media...Read More
Content Marketing: Five Creative Ways to Repurpose Content
If we want people to read our content — we’ve got to tell them about it. A great way to do that is to repurpose content...Read More
Art or Science: Creative Marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics...Read More
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