When Viral Marketing Can Work
by Frank Strong Viral campaigns can be alluring for marketers. For example, the idea that a clever marketing video, will grow on its own and... Read More
Small Business with Fundamental Smart Marketing
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like... Read More
Ally Bank’s Excellent Advertising Campaign
by Frank Strong Ally Bank’s current TV advertising campaign is one of the best I’ve seen in a while. The message is clear, the timing... Read More
How One Small Business Uses Facebook
There’s no shortage of advice for businesses looking to tap social media to enhance their profile and brand. Sometimes we learn best by learning from others and to that... Read More
Auto Dealerships, Coffee and Same Store Sales
Same store sales are a key industry metric for the retail industry that allows analysts or market researchers to distinguish between revenue growth from existing... Read More
The Pope and Market Research Surveys
The humorist and author Mark Twain is often is attributed with saying: “There are three kinds of lies: lies, damned lies, and statistics.” This reminds me... Read More