One Simple Way Google has Changed the World
This is a true story. There was a bag in the front yard. It had been sitting there for several days. A little girl meets... Read More
Changing Names: An Unnecessary Risk in Rebranding
by Frank Strong I generally think of brand names in the context of customers. Name changes, or rebranding efforts, are usually associated with the ability... Read More
U2, Bono and Cause-Related Marketing
American’s aren’t known to be in tune with U.S. current events, let alone international current events. It’s too bad because we should. Bono has long aimed... Read More
7 Tips for What Makes a Good Blog Post
What exactly makes a good blog post? For corporate bloggers, the most important factors include (factual is assumed), telling a good story, weaving in data,... Read More
When Viral Marketing Can Work
by Frank Strong Viral campaigns can be alluring for marketers. For example, the idea that a clever marketing video, will grow on its own and... Read More
Small Business with Fundamental Smart Marketing
by Frank Strong This post is about basics and it starts with a mantra that’s been around a long time and it goes something like... Read More
