Culture and History: Ingredients of International Marketing
In the 2005 movie Syrianna, George Clooney refers in Farsi to another character who is playing the role of an Arab terrorist as a “son... Read More
Anecdote: How to Define a Market Opportunity
I’ve been perusing some of my old business school books and re-discovered a few key points from Kotler on Marketing: How to Creat, Win, and Dominate... Read More
Comprende International Marketing?
by Frank Strong Having recently traveled, on both business and pleasure, through several countries in Europe, I had a chance to observe European-style marketing up... Read More
Marketing in a Recession: Asia Air Takes Off
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that... Read More
Marketers Beware, Pay for Play: A New Model or Sell Out?
by Frank Strong by Frank Strong ‘Influencer Programs’ Likely to Spread screams the headline. “…bloggers gotta eat, and marketers gotta market,” wrote Josh Bernoff on his... Read More
A Forgotten, but Useful, Marketing Tactic
by Frank Strong It was a manila envelope with my name and business address hand written so as to appear as if it were personal... Read More
