The News May Be Recycling Much of its Content; Implications for PR and Content Marketing
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows...Read More
Legal Tech News: Content Marketing Tips for Bona Fide Success
Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might...Read More
Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]
The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the...Read More
The Enduring Characteristics of Winning B2B Content Marketing Programs
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing...Read More
Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing...Read More
Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon...Read More
