The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices... Read More
Build or Buy an Audience? This Startup Intends to Buy a Media Publication
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or... Read More
7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
The surveys have started. There are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic... Read More
Did Outbrain Try to Pitch Content Marketing at Cannes?
Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you... Read More
9 Highly Recommended Marketing Podcasts that Stand Up over Time
Podcasts have been on a steady growth streak for years. A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes... Read More
