Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young
It would sure be nice to buy a pound of marketing automation, turn it on, and then relax as highly qualified leads pour in. The... Read More
A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing
A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his... Read More
Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind... Read More
The Competition and Industry Gets a Vote on Your Marketing
Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and... Read More
How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s... Read More
Alignment or Overlap? Marketing with Your Sales Shoes On [UML]
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com... Read More
