Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated...Read More
There’s little tolerance for mistakes in business, which is also a mistake
The next time a team or individual contributor fails spectacularly, put your criticism aside and instead ask them this question: What did we learn from...Read More
The end of the self-aggrandizing listicle in search and AI
Listicles promoting “the top” or “best of” with your own product at the top are getting crushed in search, which shows that cheap tricks are...Read More
Shadow sales enablement content prolongs B2B buying cycles
Sales teams bypass marketing assets because enablement often prioritizes production quotas over solving real seller pain points; here’s a simple way to fix that problem...Read More
AI might get you on the short list, but it still takes people to move forward
Survey of B2B buyers, especially those using gen AI to short list software and tech, suggests that as long as people are buying software, it’s...Read More
The top B2B marketing blog posts that sum up trends from 2025
Budgets, trust and of course, generative AI, top the list of most-read blog posts this year The end of 2025 marks the 16th year this...Read More
