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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

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17 May 2022
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Frank Strong, MA, MBA
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Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department “Buyers now exercise more due diligence...
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The 6 Top B2B Content Formats Buyers Find Most Valuable

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26 Apr 2022
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Frank Strong, MA, MBA
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Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase Nearly three-quarters...
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15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

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29 Mar 2022
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Frank Strong, MA, MBA
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The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave “B2B loyalty is...
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Why We Need to Stop Using that Statistic about Goldfish and Our Attention Span

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22 Feb 2022
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Frank Strong, MA, MBA
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The ‘goldfish attention span’ statistic is based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at...
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Wordle “Baked” Marketing into its Product; SaaS Companies Have This Too

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15 Feb 2022
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Frank Strong, MA, MBA
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SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales One of the...
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Business is Not the Panacea for Trust, but Candor Makes Powerful Content2

Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]

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12 Feb 2022
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Frank Strong, MA, MBA
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Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content It’s been a long...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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