Outperform: The Skim on 3 Credible Studies About the CMO [UML]
Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours.... Read More
In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other... Read More
Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start... Read More
Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s... Read More
Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving
Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch... Read More
![3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/02/s_3-Landmark-Studies-that-Sum-Up-the-State-of-Creativity-for-the-CMO-UML.jpg)
3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and... Read More
