B2B Sales Cycles Get Longer and Involve More Decision Makers
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has...Read More
The Powerful Sales Element of Social Proof in Thought Leadership Done Well
When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their...Read More
Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and...Read More
Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead
Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by...Read More
Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation
58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his...Read More
High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey
High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details Salesforce recently published its seventh...Read More
