PR Coverage May have a Bigger Influence on SEO than Links
Media coverage PR earns can drive searches for branded terms which technical SEO experts say can be more powerful than even links or keywords for...Read More
Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content Businesses...Read More
Your Response to Business Reviews Might Count as Much as the Review Itself
Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it A...Read More
45 Marketing and PR Statistics that Recap the Year We Had in 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout...Read More
Seeing Around Corners: 30 Marketing and PR Predictions for 2021
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future Predictions usually include some element of aspiration. It’s...Read More
6 Actionable Ways B2B Marketers Can Improve Virtual Events
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events Webinars, digital...Read More
