6 key traits of a RevOps professional [guest post]
In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer...Read More
Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story
If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s...Read More
How B2B marketing can influence the sales team to use its content according to behavioral science
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather...Read More
B2B Content Consumption is “Directly Correlated” with Intent to Buy
A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are...Read More
The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute...Read More
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help...Read More
