xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]
I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it... Read More
6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the... Read More
All Marketing is NOT Content Marketing
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid... Read More
Martech is NOT Marketing; Long Live Marketing
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not... Read More
The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a... Read More
These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics
“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.” Source:... Read More
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