M&A as a Shortcut to Content Marketing Results
Content marketing is about the audience. You can rent an audience (paid media), borrow it (earned media), build it (owned media), or acquire an audience...Read More
Content Marketing is the New Conference and Trade Show During Quarantine [UML]
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content...Read More
The 3 Characteristics of Effective Thought Leadership in B2B Marketing
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content...Read More
3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]
You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to...Read More
Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]
Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing...Read More
Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now
Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some...Read More
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