Gartner CMO spend survey shows marketing leaders have a third dilemma
CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready CMOs are accustomed...Read More
Legal, finance and procurement decide B2B marketing and sales success
Some B2B marketing shops don’t even think about these groups on a buying committee, let alone develop messaging; a study by LinkedIn and Bain shows...Read More
How long does it take for B2B tech to close a deal – from first touch to deal-closed?
The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed The average B2B...Read More
Read you later: Data study shows delay between gated content download and consumption
Registrations for gated content dipped in 2025; prospects and customers download and read a week later Marketing faces a lot of pressure to demonstrate results....Read More
The economic outlook for marketing from the latest CMO survey
Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow “Marketing contracts...Read More
Study finds AI-generated content performs poorly in search
An experiment using generative AI to produce a whopping 2,000 articles and evaluating the results over 16 months found that all that AI content generated...Read More
