“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues
This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the...Read More
Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead
This isn’t the post I intended to publish today. I had plans to cover a survey – as I often do with attribution. But as...Read More
![You Are Not Your Target Audience [False Consensus Effect]](https://www.swordandthescript.com/wp-content/uploads/2022/01/You-Are-Not-Your-Target-Audience-header.jpg)
You Are Not Your Target Audience [False Consensus Effect]
Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view...Read More
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least...Read More
20 PR and Marketing Predictions for 2022
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022 I believe when people write predictions, they...Read More
13 Marketing Statistics Summarizing 2021
73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021 Every year this...Read More
