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Plain Language Usually Wins 

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18 Oct 2022
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Frank Strong, MA, MBA
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Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one....
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

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27 Sep 2022
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Frank Strong, MA, MBA
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B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid...
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B2B Marketing Statistics and Notes from 7 Recent Reports

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19 Jul 2022
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Frank Strong, MA, MBA
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Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing...
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The Top Complaints B2B Sales and Marketing Have about Each Other

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12 Jul 2022
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Frank Strong, MA, MBA
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Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part...
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marketing in a recession

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

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21 Jun 2022
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Frank Strong, MA, MBA
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Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the...
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Is Video Worth the Cost in B2B Marketing

Is Video Worth the Cost in B2B Marketing?

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14 Jun 2022
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Frank Strong, MA, MBA
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93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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