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The News May Be Recycling Much of its Content; Implications for PR and Content Marketing

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22 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for business news Survey data shows...
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Legal Tech News: Content Marketing Tips for Bona Fide Success

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15 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. If you’re not in legal, it might...
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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

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13 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the...
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The Enduring Characteristics of Winning B2B Content Marketing Programs

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08 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing...
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

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03 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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