The 13 Most Popular Blog posts on Sword and the Script in 2022
This is the 13th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on...Read More
Survey Says Successful Bloggers Do these 5 Things Differently
Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and...Read More
It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts I...Read More
B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making...Read More
Plain Language Usually Wins
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one....Read More
Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid...Read More
