Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called...Read More
3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been...Read More
The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]
The Super Bowl commercials – along with the ensuing debate and discussion– are worth every marketer’s attention. There is no better place too study a...Read More
What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and...Read More
Here’s How to Fix a Big Mistake in Content Marketing
A big content marketing mistake is not giving it its own space, it’s own email, it’s own analytics. One of the biggest mistakes I see...Read More
The Top Public Relations and Marketing Blog Posts on Sword and the Script for 2019
There were 62 posts published on this blog in 2019. That’s about on track with the publishing tempo over the last few years. A weekly...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
