Frank Strong, MA, MBA

PR and Surveys: Dangerous News?

  Sometimes surveys deserve flack and sometimes they earn headlines. Credant Technologies, an IT security company got the former out of a survey they issued last week. Erik Sherman, a long-time freelance writer, for a variety of publications takes exception with this survey...
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Creative PR Ideas for Contests

Contests can be among the most creative PR ideas – and contests can drive great coverage. Two such ideas that crossed my radar this week were the LG National Texting Championship and Blogger’s upcoming 10-year birthday celebration. What I found interesting is that these...
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PR Framework for Negative News

A discussion on LinkedIn that I started about PR strategies for dealing with a difficult blogger has reminded me of the three basic choices in crisis communications a former colleague once espoused. These concepts were conveyed long before social media or blogs took center...
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